Google’s look, evolved • Hacker News Board

Re: Google’s look, evolved

#91

Post by mc32 » Tue, Sep 01, 2015, 4:47 PM UTC

ErikHuisman wrote: post #56

mentos wrote: post #49

Earlier quoted context omitted.

I like the attention they brought to the angle/attitude of the 'e'. Never appreciated before how it has a friendlier feel.

It is pioneered by Alfred Heineken in 1954 to cheer up the brand Heineken.

Elektra the label and dell also modified and stylized "E"s in their logos.

Re: Google’s look, evolved

#92

Post by bluthru » Tue, Sep 01, 2015, 4:49 PM UTC

waterlesscloud wrote: post #44

mahouse wrote: post #20

I'll be the first one to say it: I liked the older better. There was literally nothing wrong with it, it did not look dated at all.

It's design. It'll change even when it doesn't need to, almost by definition.

You're about as far from a definition for design as one could be.

Re: Google’s look, evolved

#93

Post by swalsh » Tue, Sep 01, 2015, 4:50 PM UTC

artursapek wrote: post #25

The favicon still hasn't changed: https://www.google.com/favicon.ico I can't imagine the nightmare it must updating the logo for a company like Google. There must be so many forgotten places that will be missed.

I used to work for a company that was acquired by a larger company it took us a good year before all the instances of the logo were found and replaced.

Re: Google’s look, evolved

#94

Post by adamc » Tue, Sep 01, 2015, 4:50 PM UTC

I like the 'e'; looks like it's laughing.

Re: Google’s look, evolved

#95

Post by [deleted] » Tue, Sep 01, 2015, 4:52 PM UTC

[deleted]

Re: Google’s look, evolved

#96

Post by Vexs » Tue, Sep 01, 2015, 4:54 PM UTC

spankalee wrote: post #19

roymurdock wrote: post #10

Just when I thought we might be starting to pivot away from flat design - does anyone know of a different design paradigm that is being used by smaller/fringe designers who are tired of flat/minimal UX/UI?

Throwback 90's? I'm so glad we're mostly rid of useless ornamentation: endless bevels, drop-shadows, gradients, and skeuomorphism... There are many different takes on flat design, so it's not a design mono-culture. Google, Microsoft and Apple all have unique, flat, design languages.

Huh, I never thought of that, how they're all so different. Microsoft uses flat, very contrasting rectangles, versus google uses rounded shapes and pastel colors.

Re: Google’s look, evolved

#97

Post by ianbicking » Tue, Sep 01, 2015, 4:55 PM UTC

I like it except I wish they had kept the old kind of lower case g (TIL it's called a "double story g": https://en.wikipedia.org/wiki/G#/media/File:LowercaseG.svg), there's something pleasantly unnecessary about that kind of g.

Re: Google’s look, evolved

#98

Post by [deleted] » Tue, Sep 01, 2015, 4:59 PM UTC

jonknee wrote: post #52

kyrra wrote: post #36

Earlier quoted context omitted.

They actually give a reason why they changed it in the blog post. Saying that the old one was designed for desktops and the new one is meant to scale better (for things like watches and phones I'd guess). Edit: to add from their design blog[0], the new logo can be sent to a client in 305 bytes of compressed SVG (vs 14,000 bytes for the old logo). So it helps with lower bandwidth. The design post also mentions scaling…

Yes, anytime there is a logo change there is a bunch of marketing talk about why. It's all bullshit. At the end of the day it was because someone wanted to make their mark and got a chance to do it. A tweaked logo won't affect Google's outcome one iota. And it will be slightly changed in another couple of years by some new VP who wants to shake things up and get that next promotion.

[deleted]

Re: Google’s look, evolved

#99

Post by josso » Tue, Sep 01, 2015, 4:59 PM UTC

artursapek wrote: post #25

The favicon still hasn't changed: https://www.google.com/favicon.ico I can't imagine the nightmare it must updating the logo for a company like Google. There must be so many forgotten places that will be missed.

I visited Google Dublin last year and found that they still used the old beveled Google-logo for e.g. letters and papers. Not the slightly beveled logo from 2010-2013, but the old one from 1999-2010.

Re: Google’s look, evolved

#100

Post by mortenjorck » Tue, Sep 01, 2015, 4:59 PM UTC

roymurdock wrote: post #10

Just when I thought we might be starting to pivot away from flat design - does anyone know of a different design paradigm that is being used by smaller/fringe designers who are tired of flat/minimal UX/UI?

I've always avoided the term "flat design" as I would call it an oversimplification of several different concepts and tools designers use. You might find this thing I wrote back in 2013, just before iOS 7 was unveiled, interesting: http://interuserface.net/2013/05/flat-is-not-the-opposite-of...