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Chrome will begin pausing many Flash ads by default on September 1

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Re: Chrome will begin pausing many Flash ads by default on September 1

#2
I use chrome with all plugins disabled unless I right-click to run them, and the only one that I regularly have to enable is the PDF viewer. I find it a much more enjoyable (and faster) browser experience and have no need for an ad blocker because flash ads are the only ones that really annoy me. I think it's a great idea to disable non-essential flash by default.

Re: Chrome will begin pausing many Flash ads by default on September 1

#6
The irony is that while they recommend converting ads to html5 (or auto convert them with swiffy), the performance goes to shit as well, arguably even worse than flash would have been, at least on mobile.

- http://venturebeat.com/2015/02/25/google-now-automatically-c...

- https://code.google.com/p/chromium/issues/detail?id=467709

- https://plus.google.com/+ArtemRussakovskii/posts/MtcZGJprWje

Re: Chrome will begin pausing many Flash ads by default on September 1

#7

So... can somebody explain what the difference between "essential" and "non-essential" Flash content is, and how Chrome can tell the difference?

According to the article, it's based on whether it's the "main" object on the page. Size and centeredness both play a role, I'd guess.

Re: Chrome will begin pausing many Flash ads by default on September 1

#9
post #5

> "essential" Flash content (such as embedded video players) are allowed to automatically run, while non-essential Flash content, much of that being advertisements, will be automatically paused. Can’t we just throw out all flash?

On Google's network, I presume, they can throw resources at screening for malevolent flash ads better. There's no chance of anti-trust issues there, it's an easy to argue case of consumer protection. Besides that, any court would recognize flash as a dying technology, and the context wouldn't be worth the waste of time. Anti-trust has a drastically higher bar than this.

Re: Chrome will begin pausing many Flash ads by default on September 1

#10
post #5

> "essential" Flash content (such as embedded video players) are allowed to automatically run, while non-essential Flash content, much of that being advertisements, will be automatically paused. Can’t we just throw out all flash?

On Google's network, I presume, they can throw resources at screening for malevolent flash ads better. There's no chance of anti-trust issues there, it's an easy to argue case of consumer protection. Besides that, any court would recognize flash as a dying technology, and the context wouldn't be worth the waste of time. Anti-trust has a drastically higher bar than this.

I just checked, the actual reason is that Google auto-converts.

And I was more asking if the EU might add it to the current trial, but considering it was just badly phrased, guaranteed not.

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