I think Microsoft messed up the messaging and wording of their features, bigtime. Many products these days are integrating analytics to see how their users use their products. Personally, I prefer to disable such tracking, but I don't view it as malicious. MS should have realized by now that people don't quite trust them with this stuff, and they should have make it clear at the outset that they are never going to us…
It's time to change for the Microsoft CEO, better release an early 10.1 than burn the Windows brand for generations.