I agree with Sam's message, but I sympathize with founders who make mistakes here. Founders are told to hustle, to aggressively push themselves and their visions in order to build momentum for their businesses. Founders are encouraged to bend - if not break - the rules in order to get things done. First-time founders are thrown into the world of finance with a good deal of ignorance about the meanings and conventions…
Color me stupid, but I am sure the vast majority of founders know exactly what they are doing when they give GVM in place of revenue.
For example no one would buy a home for $200M, sell it for $201M and say I made $201M last year.