I agree with Sam's message, but I sympathize with founders who make mistakes here. Founders are told to hustle, to aggressively push themselves and their visions in order to build momentum for their businesses. Founders are encouraged to bend - if not break - the rules in order to get things done. First-time founders are thrown into the world of finance with a good deal of ignorance about the meanings and conventions…
Sell and outsell your vision, dreams, and potential, not the facts.
See also: http://www.npr.org/sections/money/2015/07/03/419543470/episo...