151–160 of 207 posts
or have create a couple of curated best/of feeds. tech, sports, humor, etc. sort of like apple music, pandora, but for tweeters.
To me the problem with Twitter lies solely with what Twitter's logged-out homepage looks like. I don't know what it's trying to be but asking me to sign up, browse categories (?), and read top celebrity posts is not it. Why is logged-out Twitter not a search engine? They have up-to-the-second thoughts from their users about everything and it's the first place I go when a site is down, or some news story is breaking.…
The question (for Twitter) is why are people like you hitting their homepage logged-out instead of logged-in? You gain growth by getting people to try your service, you build value by offering something that brings people back continuously.
"Whoa there, matey! You're not logged in. We can't just let you see our advertising-laden stream, click on it, and create revenue for us without an account, you know... Please jump through a sign-up process, that's going to mean looking for a username you like that isn't taken, giving us your email address, logging into that to find the email confirmation link, and then coming back here, and then you can finish that search you were doing on a whim."
From a product standpoint, I feel like Twitter has barely changed in 5 years. There's been some polish and redesign, sure, but the main dynamics are almost exactly the same. Facebook has features like intelligently improving the quality of your feed, being able to hide posts from certain people, prioritizing posts (not just stacking them based on their age), calendar/birthday stuff, events, chats, etc. Twitter is jus…
I know that "intelligently improving my feed" was the final straw for me leaving Facebook, and if Twitter forced it on me it would probably end my Twitter fetish as well. AND I know that I'm likely not the ideal client for Facebook and their efforts probably enhance the experience for said clients. I'm not sure who Twitter's ideal client is...
There are different markets that need to be addressed.
For the "pro" users, Twitters is basically a two way news ticker. You follow people you need to communicate with, who are always doing interesting things, or who you need to hear from directly when something occurs. If you want to see the latest on VR, or WebGL, or whatever topic, following the right people on Twitter is pretty much unparalleled.
The second is the casual users. These are the 13-25 year olds who would have been using Twitter 5 years ago and have gone on to use Instagram and Snapchat.
When you split the pro group from the casual, Twitter's holes start to appear. Casual users post crap and they post a lot of it. On Facebook is gets auto-buried. One Twitter it doesn't. On Instagram and Snapchat users get to publish images and pictures that in most cases they created themselves. Even if a photo is noise, the user can scroll past it in a quarter of a second.
Whatever they do, they can't burn the pro user base. Those users are their moat. The casual users will be fought for continuously because casual social apps are more like fashion than tools.
To me the problem with Twitter lies solely with what Twitter's logged-out homepage looks like. I don't know what it's trying to be but asking me to sign up, browse categories (?), and read top celebrity posts is not it. Why is logged-out Twitter not a search engine? They have up-to-the-second thoughts from their users about everything and it's the first place I go when a site is down, or some news story is breaking.…
From a product standpoint, I feel like Twitter has barely changed in 5 years. There's been some polish and redesign, sure, but the main dynamics are almost exactly the same. Facebook has features like intelligently improving the quality of your feed, being able to hide posts from certain people, prioritizing posts (not just stacking them based on their age), calendar/birthday stuff, events, chats, etc. Twitter is jus…
Earlier quoted context omitted.
Twitter isn't some fly-by-night company that has to hard-sell what it is. It's a well-known product that has independent mentions in media left, right, and centre. News shows, current affairs shows, morning TV, newspaper websites... all of these mention twitter constantly, as they use it as a lazy source of react quotes. Even talking-head panel shows have runners at the bottom of the screen showing what's happening w…
I can know exactly what twitter is and still not want an account. I can get what I want out of twitter, and twitter can get access to my eyeballs by just showing me things when I want to see them.
My point is that if people are online and looking at the twitter homepage, they know what twitter is already. The exceptions to the rule would be a vanishingly thin slice of netizens.
Earlier quoted context omitted.
> Someone posts a link, I find something on a website, etc. that go to Twitter? BAM! SIGN-UP NOW OR LEAVE! If they force you to sign up, they get more user data for the pool. I don't think that the slice of their market they're losing out on by this is very big. > Lowering the barrier to entry for that is critical. The barrier to entry for content creation on twitter is absurdly low. It's not the login process. It's…
Anecdotally, I've never bothered to sign up for Twitter, and the experience for logged-out users has contributed to that. Instead of thinking "wow all my friends and important people are on there so I guess I'll sign up," I think "well this isn't very engaging, but I still technically got the content I came for, so I'm not really incentivized to go further." And I disagree in general - login processes are often a hug…
But, in terms of content creation that the GP mentioned (rather than content consumption), login processes are not the problematic part.
To me the problem with Twitter lies solely with what Twitter's logged-out homepage looks like. I don't know what it's trying to be but asking me to sign up, browse categories (?), and read top celebrity posts is not it. Why is logged-out Twitter not a search engine? They have up-to-the-second thoughts from their users about everything and it's the first place I go when a site is down, or some news story is breaking.…
This. I get that they want sign-ups, but it's hard to sell the service with that page.
Even when you go to a tweet from an external link when not logged in, 20% of the vertical height is taken up by a big blue "Sign up for Twitter (or log in)" thing.
Just give me the content and lure me into hitting the "Follow" button.
Earlier quoted context omitted.
I think thats the main problem with Twitter, saturation. Its mainstream enough the regular people are not likely to jump on Twitter now if they already haven't.
And yet Facebook is still signing up users
Their instability with their management team doesn't help them much either. IMHO they'll be out of business in a decade at most.