Earlier quoted context omitted.
In a nutshell, the audience for nuanced, elaborately plotted scripts is not as big as that for epic hammy ones. The movie industry ( qua theaters) is not really about movies so much as it is a marketing operation for comfy chairs, sugary drinks, and popcorn. Hence the big-budget movie emphasis on the 'wow' factor, best appreciated via a 75-foot screen. To some extent, it's always been this way. Look at Shakespeare: m…
It's also true that if you're spending $300,000,000 making the movie, it's got to play everywhere. EVERYwhere. It's going to be translated into 50 languages, usually badly. It's going to play in villages where no one reads and no one speaks English and the sound system loses half the words anyway. Simple works. Complex doesn't. As foreign box office has grown to a higher and higher percentage, this has become more an…
The problem with Avatar's script is not so much its simplicity, but its preachiness. A story set in a simplified world of good and evil isn't so annoying (cf Star Wars) unless it's supposed to be making some kind of political commentary on our own world.