“This is the first 3D printing tech that really has the potential to break out of the prototyping realm that 3D printing has been relegated to until now” Nope. 3D printing has been there for quite a while already: it is being used quite massively in the aerospace industry, and not for prototyping...
examples / links?
Replying to another post, it might not be very high volume, but it certainly isn't prototyping: it's in production in a very heavily regulated sector. More impressive to me than mass producing for example 10,000,000 key holders a month.