Why does the browser itself not implement its own buffering algorithm? I do not quite understand why this onus should be placed on the developer responsible for the video imbedding functionality of the hosted datum. Certainly allow the external developer the flexibility to override this functionality (easily enough done via language features of JavaScript). But why force all developers to implement competing but similar algorithms? (by example and anecdotal personal observations: netflix > hulu > CBS/tv.com, in terms of how buffering algos deal with potentially high but intermittent bandwidth [1]).
If this were abstracted to the browser level (discounting the fact that these long-format providers will likely never move away from their current flash/silverlight implementations), my choice of online tv watching would no longer be dependant on the competence of the content-providers buffering algorithm: currently, despite the fact that I enjoy several shows provided by CBS.com, I will not watch them online due to their shoddy buffering algos. I will not watch them via antenna, either (I watch on my own schedule, thanks).
Of course, as stated, these providers are hopelessly locked to their delivery platform due to DRM and contractual obligations. Ergo, most of this point is moot when it comes to long-format TV-oriented content distribution.
[1] in my experience, CBS does not buffer enough before playing, and does not buffer during the pause state. It also does not indicate how 'full' the buffer is during pause state, like hulu does. Netflix is, in my opinion, the best on this as it indicates on the seekbar the buffer level, and adjusts bitrate based on perceived bandwidth. When your bandwidth drops below the perceived bandwidth, it gives you an accurate status indication as to buffering activity. CBS, contrarily, simply buffers to the original perceived value and resumes play. This is problematic if you begin with high bandwidth but midway through stream something happens to negatively effect your bandwidth. If this situation occurs, you're likely to encounter a slideshow: video resumes for 52s stutters every 3-10 seconds. Because CBS does not buffer during pause states, this renders the video unwatchable except during time periods when my bandwidth is constant: living on a highly variable cable node makes this time period nigh impossible to predict. Therefore I do not watch CBS shows - antenna or streaming - at all.