New (lower) one is way better. Does anyone like the other one?
Ask HN: Which logo do you like better? Why?
11–20 of 20 posts
Re: Ask HN: Which logo do you like better? Why?
#12I don't know about "professional" and depending on your ideal customer it is hard to say which is better for representing you but I think the new logo is a better "design". When looking at logos I think the following is important:
1) Are you proud of being represented by the logo
2) Who are you trying to appeal to - eg:walmart shoppers or Porsche buyers.
Re: Ask HN: Which logo do you like better? Why?
#13Earlier quoted context omitted.
The simple one was done by the professional, wasn't it? I can tell by all the subtleties in the design. For example, each dot over each letter represents a person, if you pay attention. Also, because the letters are closed together, it means the people are holding hands, or, "together". It's definitely the work of someone with an eye for design.
Don't want to respond yet, just in case it biases others' opinions.
I doubt that anyone will pick the top one.
Re: Ask HN: Which logo do you like better? Why?
#14I like the one that leads to better conversions. Which one is that? I don't know. You shouldn't be asking us.
Re: Ask HN: Which logo do you like better? Why?
#15Frankly, both logos suffer because the concept is not particularly inspired (and has been overdone in the design world, IMHO). That said, the new version does very much one-up the other in execution, though the letterspacing toward the end has been compromised because of the attached letterforms. This throws off the balance significantly. A place to start remedying that issue would be the diagonal stroke on the N, which could certainly stand to be heavier.
Re: Ask HN: Which logo do you like better? Why?
#16Lower one fits your site better. Top one looks religious/Christian. (I don't mean it as a criticism, that was just my initial impression).
Re: Ask HN: Which logo do you like better? Why?
#17I think the bottom one would look much better on a dead-tree letterhead, and this is what makes it look professional even if you aren't ever going to do this.
Re: Ask HN: Which logo do you like better? Why?
#18The new one is much better. Clear and crisp. The top one looks like someone played around with Photoshop. Reminds me of the beginning of the web when it was popular to render 3D logos.
Re: Ask HN: Which logo do you like better? Why?
#19I like the one that leads to better conversions. Which one is that? I don't know. You shouldn't be asking us .
Good point. I'm a real fan of a/b testing and customer development in general, but not sure that is appropriate in a pre-launch stage or in logo development.
Re: Ask HN: Which logo do you like better? Why?
#20One was created by a friend with design skills. The other was created by a design professional with a portfolio of work for some pretty big companies (Chase, Polo etc.).
The simple one was done by the professional, wasn't it? I can tell by all the subtleties in the design. For example, each dot over each letter represents a person, if you pay attention. Also, because the letters are closed together, it means the people are holding hands, or, "together". It's definitely the work of someone with an eye for design.
Yes, you are correct. Thank you for your thoughts.