Very interesting. From looking at the specs, it looks like they're packaging a server and marketing it as a router. The configuration app is a very nice touch, routers have always a pain to configure. I'd love to stick this in my apartment (even though I can only receive a maximum of 10mb/s). As a side note, I'm surprised this isn't marketed alongside the Nest branch. It really has the look and feel of Nest products…
That's why OnHub is a Google product.