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Show HN: Drive traffic when sharing 3rd party content on social media

linkplugapp.com

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Re: Show HN: Drive traffic when sharing 3rd party content on social media

#11

Post by edwinespinosa09 »

FajitaNachos wrote: post #10
edwinespinosa09 wrote: post #2

Hi, guys im co-founder of this project, here's a summary Problem: Sharing 3rd party content on social, despite relevance or value, does not yield a positive ROI for influencers. Hypothesis: If an influencer had full-control of an interstitial ad space then they would be incentivized to share more 3rd party content Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp ) Current Sta…

I'm not sure I really get what is going on, or how it's different than other ads that I'm shown before I get to the content I was looking for. Can you break it down for me into some simpler language? UX/UI wise, the loading indicator at the top is good. The scrolling is a little laggy. I think it would be hard to read all the content and figure out what is going on in ~20 seconds.

Thanks for the feedback!

usually the ads that you are normally shown are done by big news sites (example: https://hbr.org/2014/12/the-art-of-aggressive-social-sharing)

however when you use our software the people that are sharing the news articles or blogs can ad their own ad to get more value from sharing news/content to their audience on social.

When you say "it would be hard to read all the content and figure out what is going on in ~20s" are you referring to someone having to process to much info like the text at the top of the loading bar plus the advertisement that is being shown (like this donation page: http://lnkplg.co/RGPp )?

Maybe a solution would be to try and shorten the text describing the article that the user is proceeding to?

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#12

Post by ajones05 »

edwinespinosa09 wrote: post #2

Hi, guys im co-founder of this project, here's a summary Problem: Sharing 3rd party content on social, despite relevance or value, does not yield a positive ROI for influencers. Hypothesis: If an influencer had full-control of an interstitial ad space then they would be incentivized to share more 3rd party content Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp ) Current Sta…

Interesting. I like the idea, but isn't this pretty similar to "bre.ad"? -- as far as I know, they weren't able to turn it into a viable business and the Yahoo! acquisition was an acquihire.

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#13

Post by edwinespinosa09 »

ajones05 wrote: post #12
edwinespinosa09 wrote: post #2

Hi, guys im co-founder of this project, here's a summary Problem: Sharing 3rd party content on social, despite relevance or value, does not yield a positive ROI for influencers. Hypothesis: If an influencer had full-control of an interstitial ad space then they would be incentivized to share more 3rd party content Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp ) Current Sta…

Interesting. I like the idea, but isn't this pretty similar to "bre.ad"? -- as far as I know, they weren't able to turn it into a viable business and the Yahoo! acquisition was an acquihire.

yes we use the interstitial experience like bre.ad however if im not mistaken this was used from mainly for publishers like say Techcrunch sharing their own content?

We are trying to incentivize sharing other peoples content as it pertains to your niche.

example: Hillary clinton (user) -> shares news article from Politico about her policies -> before getting to article you see a donation page.

(would look like this http://lnkplg.co/RGPp)

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#14

Post by andreaespinosa »

brianpetro_ wrote: post #8
ironsides wrote: post #6

This is an interesting feature for content and brand marketing. The url might be challenging for audiences. Is there a way to use our own shortners (ie mybrand.com/RGPp) so this whole service is white label?

We can completely white-label the service for large clients. The only alternative domain currently available in our public facing proof-of-concept is poli.link. You can sign up with this link to create an account using the poli.link domain: http://poli.link

So that's the only current domain but any short link domain can probably be purchase by say godaddy and integrated I presume

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#15

Post by ajones05 »

edwinespinosa09 wrote: post #13
ajones05 wrote: post #12

Earlier quoted context omitted.

Interesting. I like the idea, but isn't this pretty similar to "bre.ad"? -- as far as I know, they weren't able to turn it into a viable business and the Yahoo! acquisition was an acquihire.

yes we use the interstitial experience like bre.ad however if im not mistaken this was used from mainly for publishers like say Techcrunch sharing their own content? We are trying to incentivize sharing other peoples content as it pertains to your niche. example: Hillary clinton (user) -> shares news article from Politico about her policies -> before getting to article you see a donation page. (would look like this h…

I saw the interstitial example. It looks slick. I think Bre.ad was for influencers, too. Do you know what didn't work for them and what you are doing differently? Are people able to make enough for you to take a cut or fee?

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#16

Post by brianpetro_ »

andreaespinosa wrote: post #14
brianpetro_ wrote: post #8

Earlier quoted context omitted.

We can completely white-label the service for large clients. The only alternative domain currently available in our public facing proof-of-concept is poli.link. You can sign up with this link to create an account using the poli.link domain: http://poli.link

So that's the only current domain but any short link domain can probably be purchase by say godaddy and integrated I presume

Yes. Shoot me an email if you're interested in setting it up (Brian at LinkPlugapp.com)

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#17

Post by edwinespinosa09 »

ajones05 wrote: post #15
edwinespinosa09 wrote: post #13

Earlier quoted context omitted.

yes we use the interstitial experience like bre.ad however if im not mistaken this was used from mainly for publishers like say Techcrunch sharing their own content? We are trying to incentivize sharing other peoples content as it pertains to your niche. example: Hillary clinton (user) -> shares news article from Politico about her policies -> before getting to article you see a donation page. (would look like this h…

I saw the interstitial example. It looks slick. I think Bre.ad was for influencers, too. Do you know what didn't work for them and what you are doing differently? Are people able to make enough for you to take a cut or fee?

great question, there was some debate on whether or not they were making significant revenue.

we are trying to monetize this by not doing a SaaS model but instead an agency model where we would handle most all the work to then be able to charge a premium to these influencers.

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#18

Post by futhey »

edwinespinosa09 wrote: post #2

Hi, guys im co-founder of this project, here's a summary Problem: Sharing 3rd party content on social, despite relevance or value, does not yield a positive ROI for influencers. Hypothesis: If an influencer had full-control of an interstitial ad space then they would be incentivized to share more 3rd party content Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp ) Current Sta…

Pretty neat!

However, I think there might be a tiny bit too much friction in using it.

First, I have to remember how to get to your app again. Then I have to login. Then I have to paste a link in a box, & then I get another link that I take somewhere else.

I'm probably not going to remember your app until I'm about to post something into a social network somewhere else, & I'm not sure how much anticipated-friction I would tolerate in that situation.

Maybe a chrome extension would be neat down the road, or maybe if I could prepend something like .plug.to/news.ycombinator.com/item?id=10063441

It's really interesting though! You should keep working on it!

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#19

Post by edwinespinosa09 »

futhey wrote: post #18
edwinespinosa09 wrote: post #2

Hi, guys im co-founder of this project, here's a summary Problem: Sharing 3rd party content on social, despite relevance or value, does not yield a positive ROI for influencers. Hypothesis: If an influencer had full-control of an interstitial ad space then they would be incentivized to share more 3rd party content Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp ) Current Sta…

Pretty neat! However, I think there might be a tiny bit too much friction in using it. First, I have to remember how to get to your app again. Then I have to login. Then I have to paste a link in a box, & then I get another link that I take somewhere else. I'm probably not going to remember your app until I'm about to post something into a social network somewhere else, & I'm not sure how much anticipated-friction I…

yeah I see what you mean, we built an oauth signup option in v1.0 that we might bring back that allows you to just automatically "switch" the links you post.

We also have the chrome extension on deck ;)

So no major issues with the public facing UI/UX in your opinion? example: http://lnkplg.co/RGPp

Re: Show HN: Drive traffic when sharing 3rd party content on social media

#20

Post by futhey »

edwinespinosa09 wrote: post #19
futhey wrote: post #18

Earlier quoted context omitted.

Pretty neat! However, I think there might be a tiny bit too much friction in using it. First, I have to remember how to get to your app again. Then I have to login. Then I have to paste a link in a box, & then I get another link that I take somewhere else. I'm probably not going to remember your app until I'm about to post something into a social network somewhere else, & I'm not sure how much anticipated-friction I…

yeah I see what you mean, we built an oauth signup option in v1.0 that we might bring back that allows you to just automatically "switch" the links you post. We also have the chrome extension on deck ;) So no major issues with the public facing UI/UX in your opinion? example: http://lnkplg.co/RGPp

The widget itself is pretty slick (for the final end-user), and the Chrome extension is probably too much effort on your part to justify building at this point. OAuth helps, but it would only reduce friction for first-time users.
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