Earlier quoted context omitted.
The question is, do you need as much elasticity as Netflix does?
Not like in "I had a surge in traffic of millions of visitors" But yes like in "Some hardware failed, but yeah that's not my problem anymore!"
I wouldn't want to switch to AWS from this; bare metal plus a good account manager gives us a lot of visibility and reliability; Netflix blogs a lot about the chaos that is AWS, and we save a lot of effort by having machines that for the msot part just work, consistently; instead of having to deal with instances where performance is variable, etc. Running our own datacenter might be nice for some reasons: more control and information about the network, ability to make hardware choices that don't match the providers offerings, etc; but running a datacenter is a big change.