Earlier quoted context omitted.
Quality and accountability is what happens when we pay. We've traded quality and accountability for "free" garbage floating in a sea of ads. The NYTimes is still too dependent on advertising. That they consider "native advertising" acceptable shows compromised journalistic principles. "The best minds of my generation are thinking about how to make people click ads. That sucks." – Jeff Hammerbacher, fmr. Manager of Fa…
I'd say you overestimate the number of people working on ad-supported software. Many, if not most of us are working on for-pay software and services. The reason I'm ambivalent about ads is not because it funds my paycheck (it doesn't, we charge for our services), but because for all their evils, ads work as a kind of enforced redistribution mechanism, and since geographic adjustments of prices work poorly on the web,…
Authors in this world would say they have no choice, because readers will always choose the free book over the $10 or even $5 book. The bookstores only stock the free books for the same reason.
In that world you would make exactly the same argument that you just made to me.
I'm glad you work on non ad-supported software. But look at it from a consumption, share of revenue and availability perspective: ad supported software is eating the web.