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Google Creates Alphabet, but Runs into BMW

nytimes.com

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Re: Google Creates Alphabet, but Runs into BMW

#61
post #50
post #37

Earlier quoted context omitted.

Runs into in the sense that the first website people will type when trying to access the website of Google's Alphabet is surely alphabet.com.

Why would people be accessing the proposed alphabet.com? There's not going to be any consumer related stuff there. In fact, I'd be surprised if abc.xyz will change much.

Yes, I know that. But I can see where the "problem" resides, even if it's not actually a problem at all :)

Re: Google Creates Alphabet, but Runs into BMW

#62
post #21

Earlier quoted context omitted.

Yes, and UPS has trademarked brown (and T-mobile has purple). Remember that trademarks are limited to certain categories. If you're not competing with UPS, you can use brown etc.

I know how trademark works (I have a registered tm myself), but am suggesting that it change. To my mind trademarking 'brown' is so thoroughly uncreative. A trademark should be more than a common English word.

Trademark isn't intended to be about creativity (that's copyright), trademark is intended to be about preventing commercial confusion.

Re: Google Creates Alphabet, but Runs into BMW

#63

Earlier quoted context omitted.

I know how trademark works (I have a registered tm myself), but am suggesting that it change. To my mind trademarking 'brown' is so thoroughly uncreative. A trademark should be more than a common English word.

Trademark isn't intended to be about creativity (that's copyright), trademark is intended to be about preventing commercial confusion.

The "Pixels" thing clearly shows that trademarking common English words is ripe for confusion. A little creativity would go a long way towards reducing confusion.

Re: Google Creates Alphabet, but Runs into BMW

#65
post #61
post #50

Earlier quoted context omitted.

Why would people be accessing the proposed alphabet.com? There's not going to be any consumer related stuff there. In fact, I'd be surprised if abc.xyz will change much.

Yes, I know that. But I can see where the "problem" resides, even if it's not actually a problem at all :)

I think the point of the name is to be as common and forgettable as possible. Alphabet isn't going to be some huge brand or anything. It's literally just a holding company for the major bands (former) Google wants to see flourish on their own.

Re: Google Creates Alphabet, but Runs into BMW

#66

Earlier quoted context omitted.

Trademark isn't intended to be about creativity (that's copyright), trademark is intended to be about preventing commercial confusion.

The "Pixels" thing clearly shows that trademarking common English words is ripe for confusion. A little creativity would go a long way towards reducing confusion.

You can't make DMCA request for trademarks. That was a copyright complaint that looked for a common English word. The complaint would have been overly broad whether or not it was trademarked.
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