Google you're drunk, go home. Ok more seriously as a customer: uh, what the hell just happened? "Hey you know that great brand we had? Yeah lets pivot towards ... letters. That children learn"
"Hey you know how we had this brand that became synonymous with looking up all information ever? Let's abandon that to be associated with, uh, letters."
Seriously it's not like "google" was a damaged brand. I'm not going to "alphabet" shit.