Earlier quoted context omitted.
Hooli XYZ is a reference to the HBO show Silicon Valley. It has no relation to Google (other than that Hooli is basically a fictional parody of Google). Looks like some developer added that to this press release as an easter egg.
I feel Google shouldn't stop trying to pretend they are still cool hype startup, that just come up as fake. I also feel from a PR perspective it might in fact hurt their image.
EDIT: hartator disingenuously changed the content of his comment to be more measured. The original comment was "I like when Google tries to pretend they're still cool".