I couldn't disagree more with this article and am kinda surprised Paul wrote about this. Domain names are transitioning into becoming useless. When you open any web browser or mobile phone and go to look for a company it does a search. The most relevant results come back at the top. This type of trend, as we abstract away from using TLDs, is only going to continue. Owning a .com isn't nearly as meaningful today as it…
It seems like we are going back to the AOL keyword days... not a good sign.
Not really comparable in my opinion. In AOL, if I remember correctly, you had to register or pay for your keyword much like a domain name. So all keywords were owned by a central authority, could only be used within their ecosystem and had the same type of squatter issues as domain names.
What's happening today are "keywords" being associated with specific websites when, and only when, the users are actively looking for and using that website. This isn't centralized (sure most people using Google but people forget Bing is actually really good and used by many!). You can't simply pay for the top spot anymore.