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Google says ad blockers will save online ads

theregister.co.uk

11–20 of 42 posts

Re: Google says ad blockers will save online ads

#11
>> "But the truth of the matter is that most people won't install ad blockers on Chrome because people are fundamentally lazy."

BS. Most people don't install ad blockers because they don't want them. Not everyone is a new age hippy anti consumerism activist.

If an advert annoys you, don't visit that website again. Vote with your feet. That's being honest.

I not lazy, and I won't be installing adblock. I don't think doing so is good for the web.

Re: Google says ad blockers will save online ads

#12
I agree with Google that advertisers will eventually sort themselves out. I have no objections at all to discreet banner ads, but irritating/puerile animations or anything which obscures the text I'm trying to read or forces me to click on a close button I find unacceptable. For the foreseeable future I'll continue to use Adblock/Ad-Art, but if advertising becomes more sensible and restrained I may have no need to use those.

Re: Google says ad blockers will save online ads

#14
I don't believe the market will balance itself at all. Online publishers are reliant on advertiser revenue, and there's far too much ad space to fill solely with useful ads for useful products. At the same time, the vast majority of AdBlock users block almost everything - including the 'useful ads for useful products' and the high-value branded advertisements that pay by the impression and really don't care whether you click on them or not, just as long as you see them.

Right now, online publishers view ad blocking as an annoying evil not worth combatting - under the assumption that There's already a good example of this: the increasing use of Local Shared Objects (also known as 'Flash cookies') to store data formerly stored in cookies and even to respawn data in deleted cookies. Use of Local Shared Objects for advertising purposes was extremely rare several years ago. As the proportion of users regularly deleting the cookies that contained unique IDs for ad targeting and frequency capping crept up, the market didn't 'balance' by forgoing unique identifiers in cookies - it found a technical workaround by repurposing rarely-deleted LSOs.

I never really understand it when ad-blocking advocates evangelize to the general public - the more there are, the more likely it is that their blocking will in turn be blocked.

Re: Google says ad blockers will save online ads

#15
post #12

I agree with Google that advertisers will eventually sort themselves out. I have no objections at all to discreet banner ads, but irritating/puerile animations or anything which obscures the text I'm trying to read or forces me to click on a close button I find unacceptable. For the foreseeable future I'll continue to use Adblock/Ad-Art, but if advertising becomes more sensible and restrained I may have no need to us…

I'm not sure if advertisers will sort _themselves_ out... but I hope websites that care about their readership will learn what ads to refuse.

Re: Google says ad blockers will save online ads

#16
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Re: Google says ad blockers will save online ads

#17

I don't believe the market will balance itself at all. Online publishers are reliant on advertiser revenue, and there's far too much ad space to fill solely with useful ads for useful products. At the same time, the vast majority of AdBlock users block almost everything - including the 'useful ads for useful products' and the high-value branded advertisements that pay by the impression and really don't care whether y…

the vast majority of AdBlock users block almost everything - including the 'useful ads for useful products'

Is there such an option in AdBlock? If there is, I wouldn't mind seeing those ads. Currently they get blocked along with the rest, though.

Re: Google says ad blockers will save online ads

#18
post #11

>> "But the truth of the matter is that most people won't install ad blockers on Chrome because people are fundamentally lazy." BS. Most people don't install ad blockers because they don't want them. Not everyone is a new age hippy anti consumerism activist. If an advert annoys you, don't visit that website again. Vote with your feet. That's being honest. I not lazy, and I won't be installing adblock. I don't think d…

My approach is from the other angle: I run an Adblocker but set it to permissive. That way if I find a really annoying site I can tap the right button and ads are blocked.

To me that seems the fairest approach.

Re: Google says ad blockers will save online ads

#19
post #18
post #11

>> "But the truth of the matter is that most people won't install ad blockers on Chrome because people are fundamentally lazy." BS. Most people don't install ad blockers because they don't want them. Not everyone is a new age hippy anti consumerism activist. If an advert annoys you, don't visit that website again. Vote with your feet. That's being honest. I not lazy, and I won't be installing adblock. I don't think d…

My approach is from the other angle: I run an Adblocker but set it to permissive. That way if I find a really annoying site I can tap the right button and ads are blocked. To me that seems the fairest approach.

That's cool, although it doesn't send a message to the site owner that their behavior is unacceptable.

They still get the hits, and just think the ads are performing worse, so they better make them even more irritating.

Re: Google says ad blockers will save online ads

#20
post #3

Wow, the first half was all good and informative, than the second half the authors started to dump all his opinion as known, absolute facts. The fact is that Google, a multi billion dollar company which make ~90% of its revenue through ads, not only allows ad blocking extensions to be installed in its browser (which is rapidly gaining market share) but also not-so-evil enough not to tinker with the Top 10 extension l…

Agreed. Google should really be applauded. I'm bored of all this "Ah but google have access to all my data. What if they turn evil".

There was a recent story about Google adding a cookie so that people without google accounts/not logged in, got some extra functionality. Instead of being applauded for improving the product, people started moaning that they were harvesting data from everyone. Tracking peoples movements on the web so they can sell that data. I don't know why there's this recent "But what if Google start being evil" meme, but I think I'll trust them until they do show signs of abusing that trust.

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