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Show HN: Topics.io – Automate ads based on weather, CRM, etc.

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Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#11

Post by hartator »

cosbgn wrote: post #6
hartator wrote: post #4

You should probably focus on only one aspect, and rock it. Like if the weather does have an influence on my business, I would want an app that understand 100% of it. But now I am left thinking none of these triggers can make or break my business, so I won’t probably use it.

Also, can you think of any trigger which could make or break your business?

I don’t really know, what will be your take? (https://serpapi.com)

I do know we have exceeded several times what we expect to spend on Adwords, for bad keywords/locations that could have been avoided if we were paying better attention.

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#12

Post by cosbgn »

hartator wrote: post #10
cosbgn wrote: post #5

Earlier quoted context omitted.

Hi @hartator, yes we don't plan to add 100 triggers, however, we do plan weather, Google Analytics (for Goals, inventory and all that) time/date and few CRMs. I think these are important to build a solid product, in any case, we will release one at the time. Regarding make or break I understand. We are working on a tool where you can set up triggers and it analyzed your past data to tell you if your market depends on…

I see, I guess the weather thing is mainly for local businesses.

Yes, exactly. Weather will be more for local businesses, restaurant deliveries etc. CRM and Google Analytics goals/page views more for SAAS/ecommerce.

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#13

Post by cosbgn »

hartator wrote: post #11
cosbgn wrote: post #6

Earlier quoted context omitted.

Also, can you think of any trigger which could make or break your business?

I don’t really know, what will be your take? ( https://serpapi.com ) I do know we have exceeded several times what we expect to spend on Adwords, for bad keywords/locations that could have been avoided if we were paying better attention.

How about "blacklist all countries where bounce rate is > than 80%". Would that make sense?

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#16

Post by hartator »

cosbgn wrote: post #13
hartator wrote: post #11

Earlier quoted context omitted.

I don’t really know, what will be your take? ( https://serpapi.com ) I do know we have exceeded several times what we expect to spend on Adwords, for bad keywords/locations that could have been avoided if we were paying better attention.

How about "blacklist all countries where bounce rate is > than 80%". Would that make sense?

Yes, it's what we ended up doing but with conversions.

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#17

Post by soared »

I see how this impresses people outside of a marketing role - but how is this any different than whats available in each individual platform? Sounds like your product is one small feature thats already available elsewhere.

I'd be more impressed if this was dynamic creative optimization in each of these platforms.

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#18

Post by cosbgn »

soared wrote: post #17

I see how this impresses people outside of a marketing role - but how is this any different than whats available in each individual platform? Sounds like your product is one small feature thats already available elsewhere. I'd be more impressed if this was dynamic creative optimization in each of these platforms.

Hi, what do you mean with dynamic creative optimization?

as for "already available elsewhere", adwords is definitely the most powerful out there, they do offer AdWords scripts which can be used (knowing javascript) to accomplish most of this, you are right.

As for Facebook and others, I don't think this is the case. Googling I found this: https://www.facebook.com/business/help/community/question/?i... and it's for weather (probably the most common trigger), imagine CRM, or Google Analytics Goals. Could you please point me out to some docs on how can I accomplish this nowadays on other platforms?

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#19

Post by maxk42 »

cosbgn wrote: post #6
hartator wrote: post #4

You should probably focus on only one aspect, and rock it. Like if the weather does have an influence on my business, I would want an app that understand 100% of it. But now I am left thinking none of these triggers can make or break my business, so I won’t probably use it.

Also, can you think of any trigger which could make or break your business?

Everyone's going to have a different answer, so don't try to handle it yourself.

Instead, try adding integrations for services like zapier or automate.io so people can use their existing triggers that make-or-break their business and integrate it with yours.

Re: Show HN: Topics.io – Automate ads based on weather, CRM, etc.

#20

Post by taherchhabra »

cosbgn wrote: post #15
taherchhabra wrote: post #14

https://www.deltax.com They also have a similar feature 'signal2ads'. Disclosure:I used to work there

Interesting, I can't find their price on the website. Do you mind telling me more or less their price point?

Pricing was percentage of media spend. The platform is targeted more towards enterprises and agencies. So pricing varies a lot between clients
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