I've been some kind of software developer for nearly 10 years, not all in a professional capacity and I don't claim that, but I'm not qualified for these positions; I just don't really have any other option but to chance it.
My question is, are qualified people actually hired through this channel, or are these postings just a formality so they can bypass some bureaucratic requirement?
Edit: Is it worth spending the time on a decent cover letter that indicates I'd be interested in discussing a lower seniority position if they don't consider me qualified for the Staff or higher? Also, this isn't relegated to startup land, more traditional online retailers, and others who's core competency isn't necessarily software