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Ask HN: How to get good at social media?

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Re: Ask HN: How to get good at social media?

#51
Since I'm doing other things now I'll tell you the secrets:

Basically its all anti-patterns, the things people SAY are not the things popular people are DOING. And the unorganic stuff like "buying followers/email lists" isn't the unorganic stuff that you should be paying attention to.

Long story short: don't buy people to add to the list, buy the account

On Instagram, you just buy a popular account and rebrand it. Pricing is followers multiplied by engagement. You'll figure it out. 3% higher engagement is much better than higher followers. But you can get in the door with partners with higher followers.

You break even on the account by doing paid features for like a month.

The rebrand will cause a bunch of followers to leave, so THATS when you use bots like instagress to get the attention of other real humans to offset the decline. you are never actually growing the account, teenagers in Albania and India are growing the accounts. Don't fall for the time wasting ideas, unless your time isn't valuable. You buy their already grown accounts.

Use those accounts to hack hashtags for several years. I'm not sure thats a term but here is how you do it: you take the account private, and thats when YOU pay for promotions on other people's accounts to drive real humans to your account.

When your account is private, instagram queues up follower requests 100 at a time, and when you switch back to public only 100 followers or so are added at once I think. There is some limit. The point is that you always maintain a currency of new followers that you can accept in bulk at any time.

So THEN when you post a picture with almost any hashtag (based on popularity of that tag), you can accept a TON of followers that you've been queuing for an indefinite time period - also amplified by paid promotion again - and everyone likes/engages with it quickly, pushing it to the TOP section of a popular hashtag.

Rinse, repeat.

Regarding promotions again, you also want to be in a liking ring in Instagram DMs with other popular accounts. You post your picture in those rings and they like your photo, and vice versa. I'm not sure how much this works since the friend's activity feed is gone, but it can still move your photo up on other people's normal feeds if you share followers.

Its a decent place to START your funnel these days.

Re: Ask HN: How to get good at social media?

#52

Since I'm doing other things now I'll tell you the secrets: Basically its all anti-patterns, the things people SAY are not the things popular people are DOING. And the unorganic stuff like "buying followers/email lists" isn't the unorganic stuff that you should be paying attention to. Long story short: don't buy people to add to the list, buy the account On Instagram, you just buy a popular account and rebrand it. Pr…

If I find a good deal on an account with more followers and higher engagement, I'll just buy that and then rebrand that to my main account, and turn the old account into a "fanpage" of the same brand, or consider using it for a similar venture in the same sector (or a hard rebrand I won't use, because if you never post you won't lose followers, but you can still get in the door with people - or just slide into DMs with Tinder girls because they actually talk to you if you have alot of followers, you don't even need to swipe right on Tinder. It really functions very similarly to currency. I have 100% brought beautiful women to my apartment, in programmer filled San Francisco, who have never seen me before, by sliding into DMs with a popular account that I purchased and broke even on, after I saw their profile on Tinder and didn't even bother swiping right.

Instagram accounts pay for themselves you'd be surprised.

Oh well the secret's out, my actual opinion is that purchasing accounts is riddled with fraud and Facebook should broker them and take a cut because it is a whole economy)

Re: Ask HN: How to get good at social media?

#54
> Why is it always hate, hate and hate

Anger is the most easily evoked emotional state behind sexual arousal, because it is tied to basic survival instincts. US "wild west" culture over its history has ended up making it very OK to be angry at something. This is exploited by people seeking attention.

> Why is it always politics

Politicians and their opposition pay people to to stay visible in the media and run stories about them. Facebook is also mostly used by older people who tend to be the ones to consume opinion-based cable news shows.

> celebrity expressing their "concerns"

Celebrities pay people to stay in the media and run stories about them.

> cute puppies

I think it was in the Naked Ape that I read that the "aww..." reactions produced by cuteness is evolutionarily intended to ensure people like their babies (who need non-angry-at-them parents to survive). This is exploited by people seeking attention.

If social media promotion is your job, you have to detach from it emotionally, and remember that no one is being forced to use social media, or to like anything, or repost anything. It's all on them.

Re: Ask HN: How to get good at social media?

#56
Trying to keep track of what's trending tires me out.

Are you suggesting that posting about things that are trending is what you would consider to be "good at social media"? That's not what post people would call it.

Look at what are generally considered good social media accounts - they don't follow trends. Some times they might happen to post about something that's trending, but most often the good accounts are ones that have an authentic voice about a topic they find interesting, and they don't deviate all that much. Occasionally a good account might also have a mix of a topic they care about and 'everyday life stuff' because people are human after all. No one who's really good at social media is posting about lots of disparate topics that happen to be trending at a given time.

Re: Ask HN: How to get good at social media?

#57
What are your goals? It’s hard to give you actionable advice without knowing what you are trying to achieve.

It sounds like you’re just copying others; that is not a good way to be good at most things that aren’t commodities (which social media is not).

Copying the techniques that you see on trending pages, without copying the (unseen) techniques that got people on trending pages will, predictably, not land you on trending pages.

Re: Ask HN: How to get good at social media?

#59

In the offline world, much of what "trends" is stuff that hacks people's reward system. E.g., high-fructose corn syrup, french fries, nicotine, slot machines. It's bad for us long term, but satisfies our evolved physiological needs in the short term. Most of the trending content on social media is the same, and much of modern news and commerce has adapted to it. From what you've said, you're trying to win at the same…

Joshua/WOPR: A strange game. The only winning move is not to play. How about a nice game of chess?

Re: Ask HN: How to get good at social media?

#60
> Why is it always hate, hate and hate.

I firmly believe that being mean (spreading hate) takes much less effort than being nice. It's like curse words. It is so much easier to drop an F-Bomb than it is to a word that's more descriptive. People just gravitate towards the low effort fruit, even if it isn't nearly as delicious.

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