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Ask HN: Have TV ads changed?

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Re: Ask HN: Have TV ads changed?

#31

Post by rchaud »

dazc wrote: post #4

> '...it isn't even clear what the product they are advertising' Not noticed the TikTok influence so much in the UK yet but this satement certainly rings true. I think advertisers, like the media, are suffering a severe disconnect from the people they are broadcasting to. Over here a common theme is portraying the average family as mixed race despite the fact that the vast majority of UK families are not mixed race a…

> Over here a common theme is portraying the average family as mixed race despite the fact that the vast majority of UK families are not mixed race at all.

It's cheaper to run 1 ad instead of two, to capture 2 demographics. In America, a mixed-race cereal commercial caused an uproar around 10 or so years ago. You wouldn't have thought so, but family representations on TV that veer from majority culture status quo appear to be a sore point for some.

Re: Ask HN: Have TV ads changed?

#32

Post by inglor_cz »

Gerito wrote: post #22
ushakov wrote: post #19

Earlier quoted context omitted.

is the point you're trying to make, that they need to run more ads than everybody else in order to dominate?

Every new generation needs to be reminded of it. The coca cola Christmas ad is well known I would say. Brands can disappear much quicker than people think. Remember Nokia or blackberry Blackberry was the thing for business people.

Yes, but the chain of events was different. People missed Nokia and Blackberry. Some still do. It is not as if Nokia and BB started putting less ads out and people began to forget them. They lost the technological race; something that doesn't apply to Coca Cola.

Re: Ask HN: Have TV ads changed?

#34

Post by Gerito »

inglor_cz wrote: post #32
Gerito wrote: post #22

Earlier quoted context omitted.

Every new generation needs to be reminded of it. The coca cola Christmas ad is well known I would say. Brands can disappear much quicker than people think. Remember Nokia or blackberry Blackberry was the thing for business people.

Yes, but the chain of events was different. People missed Nokia and Blackberry. Some still do. It is not as if Nokia and BB started putting less ads out and people began to forget them. They lost the technological race; something that doesn't apply to Coca Cola.

It was a more generic example how fast it can go.

Re: Ask HN: Have TV ads changed?

#35

Post by el-salvador »

jmrm wrote: post #30
el-salvador wrote: post #13

I haven't watched US TV since the last World Cup, but... Could it be that they are using the same style of stock footage? Dissolve - Authentically Yours https://m.youtube.com/watch?v=GcjPKdsapTM Dissolve - Generic Millennial Add https://m.youtube.com/watch?v=KG_i7oWzTyU

I find funny how "millennials" are a way of describing people in their early 20s when millennials have between 27 to 41 years old. It doesn't stop to surprise me how older generations misuse that word.

The Generic Millennial Ad went viral just 4 years ago.

I was surprised that the ad is starting to look dated now.

Gen Z fashion is way different. It looks more like the video of the first link on my parent post.

Not only fashion but also the color grading applied to the videos. Many recent videos now use way more pink and magenta tones. And also perhaps camera lens set up is different, different focus length I think

Re: Ask HN: Have TV ads changed?

#36

Post by thenerdhead »

Read Jerry Mander. Not much has really changed here.

TV ads may give you weird feelings, but they still get the ad implanted in your head.

What worries me personally is that the casual nature of ads being sponsored on individual's accounts on TikTok is more alarming. It's like we welcome these implanted messages like it's normal, and in fact it's so faux because those creators need money to survive too.

Do also pay attention to the emotions behind each ad, they are usually very uplifting for something very tragic or something very dark for something that's not even a problem to begin with.

Advertisers don't have to do much work anymore when they can pawn off their dirty work to people with established followings shilling product they themselves will never use.

Re: Ask HN: Have TV ads changed?

#37

Post by iamevn »

ushakov wrote: post #5
dazc wrote: post #4

> '...it isn't even clear what the product they are advertising' Not noticed the TikTok influence so much in the UK yet but this satement certainly rings true. I think advertisers, like the media, are suffering a severe disconnect from the people they are broadcasting to. Over here a common theme is portraying the average family as mixed race despite the fact that the vast majority of UK families are not mixed race a…

yeah, Google even went one step further: https://www.youtube.com/watch?v=VxERxFXPw3M on thing i cannot understand though is why do they need to constantly keep the ads running if you're Coca-Cola, mostly everybody in the world already knows what you're offering why spend millions on ads?

I'm confused about what Google took a step further, is it that there are queer people present in the ad?

Re: Ask HN: Have TV ads changed?

#38

Post by el-salvador »

ftyers wrote: post #25

Many of the ones I see in airport bars in the US are for prescription drugs and go something like "do _you_ have metastatic breast cancer? ask your physician about cibrofambuloxivin" [graphics of a woman looking sad and then afterwards walking on a beach, also some extremely impossible to read small print] ...

You should see the Latin American medicine ads. The actors actually role play the symptoms :)

Indigestion ad:

https://youtu.be/kuvB86GXSfs

Anti parasite ad:

https://youtu.be/2K-tPduu6so

Anti stress 'relaxant' med:

https://youtu.be/IGT9blf4XXY

Re: Ask HN: Have TV ads changed?

#40

Post by elipsey »

swatcoder wrote: post #6

The short answer is that some algorithm somewhere thinks that you’ll respond to ads produced in that style. Since most ad placement is profiled and personalized now, we’re all likely to see a different pattern of ads. That doesn’t just mean seeing different products advertised, but different styles used in those advertisements. And failing useful profiles, the ads will reflect the expected demographic of what content…

>> most ad placement is profiled and personalized now

wow, really? you mean like on cable, different cable boxes fill the ad time slots with different targeted ads for different people?

(sorry if i'm being dense, i've never had my own cable)

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