Earlier quoted context omitted.
It needs millions of dollars to launch the product though.
Is that all marketing cost? What exactly makes up the millions of dollars? Because there are bootstrappers that launch successfully by growth hacking, although that is admittedly difficult to do.
That is the money need it to make the product valuable to users. Without it, the product provides 0 value to users. Let's say there are many companies in this space, all spend at least that amount of money to launch.
$0 of these millions is on marketing.