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Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

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Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#11
post #3

If it is a daily email, I'd put a little note that says something like "Advertise here for $5 a day and be seen by over 3000 viewers!" If I was an active reader of the newsletter, and owned a small website somewhat related to what you email about, I'd spend 1/10th of a penny per eyeball.

I've considered it a few times, but I don't really like asking my readers to become my advertisers. (Among other things.)

But I grant that I may be overly stupid here.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#12
1. Gather some stats on who your readers are (ie., country, language, profession, interest, gender, etc). 2. Look for a sponsor who will give you $100/month to sponsor your newsletter. In return they get some kind of ad space in your newsletter. It could be tasteful, like some kind of sponsorship banner or something.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#13
Here's an idea.

There is Follow Friday on Twitter. You can do a Sponsors Friday, where you can send over offers related to your blog, topic, and its readers.

You need to track the CTR, etc. Put a decent infographics. If your CTR is good, and your topic is niche, approach folks into affiliate marketing or affiliate managers, they will be able to tell you what offers to run.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#14

Hi Dan, You can partner up with startups that are really hungry for reviews and exposure... just like us www.quoteroller.com :) A little blog post and paragraph about our app won't hurt while would be happy to pay a little fee for it.

Honestly, "a little blog post and paragraph" is a lot more than I'd offer. But you should look into http://hackernewsletter.com

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#15
Do you know anything else about your audience other than that they enjoy "daily facts"?

The more relevant your affiliate ads, the higher conversion rate you should have, so target with that in mind. Obviously, the more you know about your audience, the closer you can target.

It seems like something like this could initially go after books with trivia info, mental floss, etc. But I wouldn't get too caught up with this step. It's a daily email, so you could try out 365 different things each year and see what works.

Your best bet is to just play around with products, measure everything you can (obviously MailChimp clicks, but you must also measure conversions after they click, revenue, etc).

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#16
post #6

How about something like those motivational posters or t-shirts? It seems like the same crowd would enjoy those that enjoy 'now you know' one liner facts. You could also turn your one liners into partnerships. I saw you had a post about purple carrots and linked to seeds, why not have a partnership once in a while for things like that with sites that sell seeds and see how things convert. Hope that is helpful.

I have some intro text in each email, a personal message from me type of thing. I could definitely use that space (and have) to promote things. The question, I guess, is sourcing those deals.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#17
Affiliates. If you write about Abe Lincoln, link to the best biography about him.

If you always write about surprising stuff, find books that map to that: http://www.amazon.com/Never-Shower-Thunderstorm-Surprising-M...

Sponsors are good too but require a bit more hustle.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#18

It's a great newsletter, and here is the URL: http://dlewis.net/nik/ (I subscribe and actually read it often.) Regarding your question, check this out: http://www.kehalim.com/ It's contextual advertising for pretty much anything, including email.

Thanks (x2)! Hadn't heard of Kehalim -- will look closely at it.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#19

Affiliates. If you write about Abe Lincoln, link to the best biography about him. If you always write about surprising stuff, find books that map to that: http://www.amazon.com/Never-Shower-Thunderstorm-Surprising-M... Sponsors are good too but require a bit more hustle.

That speaks to my "Related Reading" idea in the OP. It's actually pretty easy to do, too. Definitely going to consider it highly, even though it won't work every day.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#20
post #15

Do you know anything else about your audience other than that they enjoy "daily facts"? The more relevant your affiliate ads, the higher conversion rate you should have, so target with that in mind. Obviously, the more you know about your audience, the closer you can target. It seems like something like this could initially go after books with trivia info, mental floss, etc. But I wouldn't get too caught up with this…

About 20% of my readership comes from an informal deal with Mental Floss, so I assume that their demographics match mine well.

I try and measure as much as I can, but I'm a part-time one-man band.

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