Viewing profile — peter_mcrae

When the product marketer, product manager, and designer are the same person there is no alignment meeting.

I don't disagree on cutting these roles first, but I don't think it's a function of these roles being non-important; rather when a company stops growing these roles have less utili…

Agreed really good fit. I bet a large % of Segment's customers were using Twilio endpoints. Really nice combination of a data hub / last mile across multiple channels...fully expec…

That is probably true. But, I'd also suspect that in 99% of cases some form of that data (lots of post processing) ends back in data store where all kinds of people use SQL to anal…

The tech companies you identified are getting hit 1st. I expect to eventually see fallout in Fintech, Realestate, Advertising, anyone selling B2B SaaS (particularly to marketing/HR…

I’m not into celebrities nor am I a Laker fan —- really the opposite — but this has hit me more than I expected. One of the best comments I’ve seen is about how Kobe more or less a…

The people regularly reading CMO today has to be a very valuable audience -- they probably make a ton of money selling that data as anyone selling into Marketing departments would …

Sadly, my appraisal came in "magically" at list price, so I had to put down a lot more at close. It was 3 years ago so we've done well regardless. I think you are right, I'm pretty…

In the simplest terms, Google Tag Manager (GTM) is a script you load on your site that then loads additional (arbitrary) code based on conditions (which are executed client side). …

This is a really important point. It can be really helpful to decouple analytics / tracking from the application -- especially in large companies. However you need to fully underst…

Having a job (which provides for your children) that requires you to be at work at a certain time is poor scheduling?

Symantec – Mountain View, CA -- Principal Front-end Engineer -- Symantec's eBusiness team is rebuilding our global stack with one that relies on modern open source technologies. We…

Agreed that both presentation styles work. That said, regardless of the "strategy", the delivery needs to be clean to be seen as authoritative (unless a tremendous amount of respec…

Totally agree. The content is great, but the delivery is uncomfortable (both speakers). I stopped watching and just listened. Ultimately, the content is the most important thing an…

Awesome work! Will look at replacing some hand rolled stuff internally. One gap I see with a lot of A/B testing analysis is that it only solves for conversion. While conversion is …

First post on HN. I'm not entirely sure how the PayPal Node vs. Java message has been packaged, but I think there is a lot of confusion. From my understanding (via blogs and confer…