Viewing profile — jgurewitz

This is a wonderful gold mine for data geeks. The real question to me is why Netflix is releasing this. It's a massive boon for their competitors. My instinct is they either were h…

Advanced health directives are great. Sadly most of the time they're placed in a box somewhere and it's not the first thing you think of when something critical is happening.

Informed, decision making away from the pulse of the emotion is essential here. High quality physicians with the time and space to guide a family are immensely impactful but sadly …

Incentives guide everything in medicine and it's really unfortunate. Even the best meaning doctors get pushed in that direction. See x patients a day for y minutes. X goes up 10% a…

If you spoke to any growth marketer worth their salt at any D2C company they will have incrementality testing and split tested traffic to prove without a shadow of a doubt that adv…

Where do you do your research?

There's a fun model I built once upon the level of monetization versus trust building activities a given YouTuber/influencer should do maximize monetization over any given time per…

Agreed. The more SMB your product is the closer the chance ads will work, but further up the size and ACV scale and you are simply wasting your time until you become a brand name i…

Law of shitty click through rates. https://www.google.com/amp/s/andrewchen.com/the-law-of-shitt... The best marketing comes from strong value props in an area people are open to he…

I think it's hard for people to appreciate just how much human behavior is driven by those fields.

These articles typically come in the form of, I was paying for my brand name when I was number one on organic search. I wasn't validating any of my other ad spend, I stopped and di…

This is brutal. No easy answers here. The affiliate economy is rife with spam and will continue to deteriorate. My recommendation to content creators is to become explicitly ad sup…

It does! I guess I was hoping for kind of a more prominent option instead of another section, but that's a nitpick. Nice work again!

I really dig this. Well done. I like the collaborator feature. One piece of feedback, I almost missed the contact information at the bottom of the profile. Any chance of having a p…

If they were spending 57M a year that would be different and they would like likely have an enterprise level team. 57M over 14 years doesn't warrant that, and in particular, I'd ex…

Not true at all. 330k a month might at best get you one representative who has a book of business around 75-100 accounts.

This is not likely at all.

To maybe help clarify, the author mentions 57M spent over 14 years. My guess is that this was more front loaded given FB dynamics, but evenly distributed that's 300k a month, which…

This is terrible, I've paid for the paid version for a while and have been a big fan of Podcast Addict.

They can't, but most people don't know how to ask Google to take it down. Google makes the form challenging to find and implement. Without a rep it will also take a while.

This is a classic example of how affiliate marketing is generally bad for businesses. For a local restaurant it may seem appealing to only pay for demand generated, but your partne…

Hi Jesse, I do growth and run experiments for a living for DTC brands. I liked this article but the research on ebay brand advertising is missing the point about competitors. If yo…