Viewing profile — aaronwall

One of my buddies that got into SEO a half decade before I did mentioned the copy and paste rankeroo stuff was real popular back in the days of Infoseek, Altavista, Excite, Lycos a…

Very easy to post things on Reddit as a marketer, particularly when working with a small group who can respond to each other to season threads. Plus you can pay trusted Reddit acco…

The design is too monochromatic.

Back in the day a friend mentioned you could choose what version of a phrase you wanted to make the canonical for a search autocompletion by embedding a broken image call to a SERP…

Sites that have a poor user experience by design create the ranking signals for their own demotion by such design. Get a lot of traffic from search with not many people liking the …

For what it is worth, Google has favored macro-parasites over micro-parasites. The bigger companies have access to the ears of market regulators, etc. The average small publisher o…

One time I had a client who thought it was "unfair" to pay me just because I knew how algorithms worked. He was quickly fired, but he did not find inheriting his family owned busin…

People are not required to live in the biggest & most expensive cities in the world. Doing so is a premium good. Removing the pricing signal just turns everything into a lottery an…

There are a lot of cross currents there. The old people with a reverse mortgage & the taxpayer subsidizing the associated losses. People who put much of their excess savings into a…

They could have charged a review fee to have an appraiser visit & make accurate price estimates & then let the homeowner keep the Zillow certified valuation label if they don't sel…

Some of those were even formally recognized as revenue trading agreements to show growth.

The rating agencies would rate just about everything https://www.cnbc.com/id/27321998 Official #1: Btw (by the way) that deal is ridiculous. Official #2: I know right...model def (…

Big brands have the ad budget to advertise. That drives awareness. If they have offline stores, those can be thought of as both destinations AND interactive billboards which drive …

Google takes 45% revshare on YouTube. Some videos that were demonetized still show ads, so on those Google is taking 100%. I've seen mid-roll ads on songs on YouTube. Hosting costs…

Worth mentioning a couple factors related to this. You couldn't turn location data on for any service external to Google without also having it turned on for Google & even when you…

There are a few widespread scaled publishing operations like IAC which seems to be doing well with the split up of About.com & relaunching it as vertically focused branded sites, b…

I am not sure that this take is accurate. I would agree that programming search results tend to be quite good, but I think this is likely in large part because the average person a…

Thanks for sharing that :) One interesting bit from the most recent IAC investor conference call is on it they mentioned that their search deal with Google was renewed for another …

There are numerous ways to interpret that. At a base level, one could look at how the mobile search results are sometimes a screen full of ads, or how in some verticals they are a …

It is worth pointing out just how pissed off Google engineers were publicly when they felt Bing was copying their search results. https://googleblog.blogspot.com/2011/02/microsofts…

"The SERPs are clean these days." Here's an alternate take on that http://www.johnon.com/1075/bullish-on-seo-rankbrain-vs-seobr...

Did you get that $4 billion number from that quarterly results? Does that include things like their payments to Opera and Apple? Does it include search rev share deals with entitie…

Every time I travel (or am away from home for over a day straight on a weekday) I get a bit of anxiety from having to work on a laptop because it is so much less efficient. It is n…

The assertion is 100% correct. There are other reports out there & some of them do great breakdowns of click volume, click costs, click values & so on ... based on things like: dev…

After Wikia Search failed, there's no risk in Google further subsidizing the growth of Wikipedia so long as Google then gets to scrape back much of the value add via their knowledg…