10XGrowthHacker – setbacks, failures and successes growth hacking for 10 years

I'll be honest, I've never done this before...I've never really talked about my failures. I recently noticed that everyone writes about successes which I personally have done a bunch of, I've written articles such as "How I grew a startup from 0 to 40M and got it acquired by Google", etc, tons of these, not going to talk about them.

All these articles suck! I think by talking about successes entrepreneurs paint an inaccurate picture that gives other entrepreneurs a false hope that they can also get lucky and become successful without too many setbacks. This is 100% not true.

So I sat down and wrote down a personal account of the biggest failures, setbacks, struggles which actually happened to me and my friends during my 10 years of growth hacking. To give you an idea I talk about:

Getting the product market fit wrong and almost losing an entire app then taking a year to turn it around to 40M pageviews and getting acquired by Google Running out of money because of outsourcing and losing $1M and firing 100 employees and then having to turn the company around. *Focusing on traffic vs. conversion which cost me a fortune