Indie Artist Struggles with Branding So You Don’t Have To
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Indie Artist Struggles with Branding So You Don’t Have To
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Re: Indie Artist Struggles with Branding So You Don’t Have To
#2is this like a sup'd up version of Hoplite?
because I'm into that.
dunno if the brand stuff matters that much tbh, but I'm all for more Hoplite.
Re: Indie Artist Struggles with Branding So You Don’t Have To
#3>You know what? They’re absolutely 100% right... The end result turned out to be kind of a mess in terms of a unified palette.
Kudos to them for listening to the feedback. It's too easy to ignore such complaints and instead rationalize away why you're not going to make any changes. I imagine a rework is going to be a lot of work.
I'm not totally convinced that the new logo is a grand improvement, but the "official palette" is quite sweet. Really makes me want to pick up the game.
Re: Indie Artist Struggles with Branding So You Don’t Have To
#4Hey, this is the pixel art renouncing guy. A large part of your brand is that you're obsessive over high quality artwork. You didn't rebrand either - you created new artwork, actually furthering the current brand. Most of what you're discussing is about creating a cohesive art style.
Re: Indie Artist Struggles with Branding So You Don’t Have To
#5this is some pepsi logo level of rationalization here.
Re: Indie Artist Struggles with Branding So You Don’t Have To
#6is this like a sup'd up version of Hoplite? because I'm into that. dunno if the brand stuff matters that much tbh, but I'm all for more Hoplite.
Similar. I love Hoplite as well. I was reading this review and it was making the comparison to Hoplite: http://toucharcade.com/2015/02/18/auro-a-monster-bumping-adv...
In general, if you like Hoplite, try to pay attention to the roguelike genre. Hoplite and 868-HACK both started as entries into the 2013 Seven Day Roguelike challenge (which was my first time entering). You're bound to find more stuff you like there. http://www.reddit.com/r/roguelikes/
Re: Indie Artist Struggles with Branding So You Don’t Have To
#7This is a really interesting glimpse into the ethereal world of marketing and art direction, but I'm not sure if I agree with the conclusions. If anything, it points to the fact that every branding decision comes with a set of tradeoffs; for example, while the new logo might be more symbolically representative of the game and more cohesive in terms of the angles, the 2nd logo's unboundedness makes the game seem less corporate and more playful. Logo #3 just screams "Hearthstone wannabe" to me, while logo #2 is much more like something I'd want to play. (Thumbs up for the European Aero mockup, though, that made me chuckle!)
(Incidentally, branding aside, this article piqued my interest in the game. Is it worth a play?)
EDIT: For more excellent graphic-design-related content like this, check out Valve's DotA2 art guide: http://media.steampowered.com/apps/dota2/workshop/Dota2Chara...
Re: Indie Artist Struggles with Branding So You Don’t Have To
#8is this like a sup'd up version of Hoplite? because I'm into that. dunno if the brand stuff matters that much tbh, but I'm all for more Hoplite.
Similar. I love Hoplite as well. I was reading this review and it was making the comparison to Hoplite: http://toucharcade.com/2015/02/18/auro-a-monster-bumping-adv... In general, if you like Hoplite, try to pay attention to the roguelike genre. Hoplite and 868-HACK both started as entries into the 2013 Seven Day Roguelike challenge (which was my first time entering). You're bound to find more stuff you like there. h…
huge rogue-like fan. spent too much time with binding of isaac, wayward souls etc.
never seen that subreddit tho, thanks!
Re: Indie Artist Struggles with Branding So You Don’t Have To
#9This is a really interesting glimpse into the ethereal world of marketing and art direction, but I'm not sure if I agree with the conclusions. If anything, it points to the fact that every branding decision comes with a set of tradeoffs; for example, while the new logo might be more symbolically representative of the game and more cohesive in terms of the angles, the 2nd logo's unboundedness makes the game seem less…
It's intriguing how perceptions are different though: both logos screamed "fantasy-themed indie game" to me, and yet I'd have never associated the second logo with bashing monsters into water if he hadn't pointed it out.
Re: Indie Artist Struggles with Branding So You Don’t Have To
#10this is some pepsi logo level of rationalization here.
Some criticisms were valid, like the unbounded negative space not working when placed on some images, but the new logo is less friendly, harder to read, and looks like it was designed to be printed on a sticker.
I started getting that 'pepsi' feeling with the angle heirarchy stuff started...