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Native is Not easy

blog.codengo.com

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Re: Native is Not easy

#5
post #2

Interesting and thought provoking. Native may not be the best approach after all...

For many projects it is just a waste of time & money

If user experience is your advantage, then you should go native. Some product like xamarin or nativescript able to provide standard native experience with little effort. You can call it write once read anywhere. But if you want big customize UI just like snapchat or instagram, i think there isn't any shortcut.