'Buy button' to be added to Google search results
1–10 of 43 posts
Re: 'Buy button' to be added to Google search results
#2The philosophy is similar to Amazon 1-Click, reduce friction to buy however the impact to retailers may not be all positive. Retailers will loose control on up-sell and cross-sell, instead the control will go to the Search platform.
Re: 'Buy button' to be added to Google search results
#31. Control the vast majority of web-search share ensuring the vast majority of users go through your site before buying anything.
2. Introduce a buy button for the cooperating retailers, which is obviously displayed at the very top of search results.
3. Other retailers have to either pay Google or be pushed down in search results below the retailers who have a buy button.
This is why Google Search desperately needs some real competition.
Oh, and the next step? Buy button right in your browser (Chrome). Buy stuff just by typing into OmniBar(TM)!
Re: 'Buy button' to be added to Google search results
#4I hope the EU has something to say about this, because it sounds outrageous.
Re: 'Buy button' to be added to Google search results
#5This as an extension to AdWords doesn't seem like a horrible idea. For some retailers, allowing Google to complete an order might be a net improvement over their own store/experience. For the small to medium size etailers, Google most likely can offer superior experience and an "order is an order" assuming the net profit is reasonable.
Re: 'Buy button' to be added to Google search results
#6I struggle to think of something where I would buy it from the search result alone. Even if it is the thing I want, I'm going to price shop or at least click through for details. Then again, I am not the internet, so maybe some people will be really happy with this. I doubt I'll ever use it.
Re: 'Buy button' to be added to Google search results
#7I hope the EU has something to say about this, because it sounds outrageous.
I'm just curious why Google is implementing this now, given that the basis of the EU antitrust case was due to its relationship with online retailers.
Re: 'Buy button' to be added to Google search results
#8I struggle to think of something where I would buy it from the search result alone. Even if it is the thing I want, I'm going to price shop or at least click through for details. Then again, I am not the internet, so maybe some people will be really happy with this. I doubt I'll ever use it.
You might believe that if the worlds largest, most sophisticated searcher of the Internet has scoured all vendors and displayed the exact item you want, and they have a buy button on the best price, that it is the best price.
You'd probably be wrong, but most people are wrong about something every day. There will be clicks. Revenue will be steered.
Re: 'Buy button' to be added to Google search results
#9wow. The European Commission is going to love this (context http://www.theguardian.com/technology/2015/apr/15/google-fac...)
Re: 'Buy button' to be added to Google search results
#101. Control the vast majority of web-search share ensuring the vast majority of users go through your site before buying anything. 2. Introduce a buy button for the cooperating retailers, which is obviously displayed at the very top of search results. 3. Other retailers have to either pay Google or be pushed down in search results below the retailers who have a buy button. This is why Google Search desperately needs s…
Actually, there is no lack of competition. Google is in big trouble and it knows.
Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.