Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
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Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
1–10 of 47 posts
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#2Very bad decision. Myntra's parent Flipkart is also pushing for something similar. Not every user in India has a smartphone to use apps. They will be losing a lot of customers (like my mom, aunt, grandpa, etc) who can use websites but don't use smartphones.
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#3hurmm I really dont understand this, How much it would cost for these multimillion dollar companies to maintain a desktop version!?
To my limited knowledge this is only an effort on client side as the apis to interact on server would be the same be it desktop or mobile.
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#4So stupid. Taco Bell tried it and fairly quickly realized how stupid it was.
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#5I don't understand the point in shutting down the website. There's a large audience in India which browses for products on e-commerce website while casually browsing other stuff.
Taking the service entirely to an app based platform isolates a lot of such customers.
Another point is that the there is a section of audience which doesn't necessarily use smart phones, or won't use smart phones for making such purchases, who now won't access myntra.
Indian e-commerce space is evolving, and with so many players in the field, the ultimate user would explore all the other options before committing to a purchase (unless they are extremely loyal to myntra), and now it seems to me that with the platform restricted to mobile/tab application, myntra has made a huge mistake.
But it would be interesting to see how this pans out.
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#6an theory I read was, forcing users to use an app gives better monopoly. users can't drift off to other sites to compare deals; apps will monitor you and study behaviour, and help their marketing strategy; they bug you with deals all the time making you use the app more often than you'd have otherwise( idea from Facebook); flipkart n Amazon did this with the mobile site, flipkart is testing the waters of the next stage by using it's myntra division.
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#7WTH!
Either start as Mobile only app and be successfull (Eg: Whatsapp)
(or)
Start a Website and gradually introduce mobile apps (Eg: Google)
(or)
Start a retail service, use website as entry point, then introduce mobile apps (Eg: Amazon)
Myntra model is backwards. Start retail, use desktop website, start mobile site, think about mobile app, hate desktops, shutdown desktop website, shutdown mobile site.
I don't get it!!
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#8So stupid. Taco Bell tried it and fairly quickly realized how stupid it was.
At least Taco Bell was the exclusive way to get your Taco Bell fix. Myntra is just an e-tailer, and many of their products you can get elsewhere. So it makes even _less_ sense than Taco Bell's move.
Interestingly, you can still access Myntra's non-frontpage: http://www.myntra.com/women
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#9any one wanna bet they will re-enable the website access after a while ?
Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only
#10Very bad decision. Myntra's parent Flipkart is also pushing for something similar. Not every user in India has a smartphone to use apps. They will be losing a lot of customers (like my mom, aunt, grandpa, etc) who can use websites but don't use smartphones.
Isn't Firefox OS with their mobile web platform about to flood into India as well?