In-text advertising that doesn't make you vomit
seatgeek.com
In-text advertising that doesn't make you vomit
1–10 of 15 posts
Re: In-text advertising that doesn't make you vomit
#2It doesn't make me vomit, but I can still taste bile in my mouth. This is still a very intrusive form of advertising that destroys the usefulness of linking within content (everything is assumed to be an ad), and also ruins the trust between content producer and consumer.
I don't like it - it's an improvement on the status quo, sure, but merely having an eye poked out instead of being decapitated is small comfort indeed.
Re: In-text advertising that doesn't make you vomit
#3The guys at Atma are building an innovative app that should shake up the in-text advertising market—a market that has earned a bad rep due to companies like Kontera, which often deliver spammy ads. Atma’s app eliminates the spamminess and delivers ads that are actually useful.
The Atma guys hacked up a way to integrate their in-text links with SeatGeek. Thanks to Atma, select words in this blog will now link to SeatGeek event pages. Let’s say, for example, I’m talking about the Cleveland Browns. Whenever you roll over the Brown’s name, you’ll see a small popup that links to the SeatGeek page for the Brown’s upcoming game.
Translation: all those other in-text links are spammy, but the ones that point to our service are tremendously useful!
Come on. How is this different from any other in-text advertising scheme?
Re: In-text advertising that doesn't make you vomit
#4It doesn't make me vomit, but I can still taste bile in my mouth. This is still a very intrusive form of advertising that destroys the usefulness of linking within content (everything is assumed to be an ad), and also ruins the trust between content producer and consumer. I don't like it - it's an improvement on the status quo, sure, but merely having an eye poked out instead of being decapitated is small comfort ind…
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Re: In-text advertising that doesn't make you vomit
#5The guys at Atma are building an innovative app that should shake up the in-text advertising market—a market that has earned a bad rep due to companies like Kontera, which often deliver spammy ads. Atma’s app eliminates the spamminess and delivers ads that are actually useful. The Atma guys hacked up a way to integrate their in-text links with SeatGeek. Thanks to Atma, select words in this blog will now link to SeatG…
Perhaps the difference is the fact that in this case, the site owner gets to choose the exact words that are linked. With traditional in-text advertisers the site owner doesn't have that control.
Re: In-text advertising that doesn't make you vomit
#6It doesn't make me vomit, but I can still taste bile in my mouth. This is still a very intrusive form of advertising that destroys the usefulness of linking within content (everything is assumed to be an ad), and also ruins the trust between content producer and consumer. I don't like it - it's an improvement on the status quo, sure, but merely having an eye poked out instead of being decapitated is small comfort ind…
I agree. It's never been a problem of aesthetics to me; it ruins the relevance of inline links. If the link said something like "Buffalo Bills ticket trends" then linking to somewhere like SeatGeek would make a lot of sense. That's not what's happening here.
Honestly, I hope this sort of subversive advertising never takes hold. If it does, Web users will lose faith in the relevance of inline links and will stop using them. And right now that's pretty much the only place you can find outbound links that aren't ads!
Re: In-text advertising that doesn't make you vomit
#7It doesn't make me vomit, but I can still taste bile in my mouth. This is still a very intrusive form of advertising that destroys the usefulness of linking within content (everything is assumed to be an ad), and also ruins the trust between content producer and consumer. I don't like it - it's an improvement on the status quo, sure, but merely having an eye poked out instead of being decapitated is small comfort ind…
Hi, I'm the guy who developed the in-text plug in for Seat Geek...
I honestly see this type of reaction as more of an opportunity than a problem. This really shows how horrible an impressions in-text ads have made on us, and I think that reaction is totally appropriate.
I'm trying to go into this endeavor with an open mind and create something that can respect user content and yet give people the option to monetize. We're okay with Google scanning our personal emails to serve relevant ads on Gmail... I think with enough experimentation there is a solution here that will work out and convert some extremists.
Chris
Re: In-text advertising that doesn't make you vomit
#8The guys at Atma are building an innovative app that should shake up the in-text advertising market—a market that has earned a bad rep due to companies like Kontera, which often deliver spammy ads. Atma’s app eliminates the spamminess and delivers ads that are actually useful. The Atma guys hacked up a way to integrate their in-text links with SeatGeek. Thanks to Atma, select words in this blog will now link to SeatG…
Perhaps the difference is the fact that in this case, the site owner gets to choose the exact words that are linked. With traditional in-text advertisers the site owner doesn't have that control.
Actually, from this description, it sounds like any sports team names are linked. So I guess you have control in the sense that you know that if you type the name of a sports team, it'll get linked. I still think it's essentially the same thing.
So from a blogger’s perspective, adding a few lines Atma JavaScript gives their site a new feature and an additional revenue stream.
Re: In-text advertising that doesn't make you vomit
#9It doesn't make me vomit, but I can still taste bile in my mouth. This is still a very intrusive form of advertising that destroys the usefulness of linking within content (everything is assumed to be an ad), and also ruins the trust between content producer and consumer. I don't like it - it's an improvement on the status quo, sure, but merely having an eye poked out instead of being decapitated is small comfort ind…
Hi, I'm the guy who developed the in-text plug in for Seat Geek... I honestly see this type of reaction as more of an opportunity than a problem. This really shows how horrible an impressions in-text ads have made on us, and I think that reaction is totally appropriate. I'm trying to go into this endeavor with an open mind and create something that can respect user content and yet give people the option to monetize.…
Can you please explain what makes this different from all other in-text advertising? The article did not make it clear if there's any difference at all.
Re: In-text advertising that doesn't make you vomit
#10Earlier quoted context omitted.
Hi, I'm the guy who developed the in-text plug in for Seat Geek... I honestly see this type of reaction as more of an opportunity than a problem. This really shows how horrible an impressions in-text ads have made on us, and I think that reaction is totally appropriate. I'm trying to go into this endeavor with an open mind and create something that can respect user content and yet give people the option to monetize.…
Can you please explain what makes this different from all other in-text advertising? The article did not make it clear if there's any difference at all.
We're trying to focus it on specific data sets that users have more control over. We're not using the "keyword" approach like a Kontera or Vibrant allows you to link a lot, but creates a lot of crap. In Seat Geek's case we started with a simple database of the remaining NFL games; there's a limit on what can get linked so it doesn't get out of hand. We have another data set of product names that link product names to retailers and create affiliate links for people who do reviews or have users that talk about a certain product category. The goal is to focus on uniform data sets that can keep the links specific and relevant.