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Uber Is Testing a Massive Merchant Delivery Program

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Re: Uber Is Testing a Massive Merchant Delivery Program

#3
Uber is in a inherently interesting space, directing large numbers of people using software for stuff that happens outside of the computer.

That means that instead of solving problems that are sticky enough in the lab never-mind in the world, they can solve them with a market. For problems like who should deliver what package and how to optimize that, they can offload a lot of the intelligence to drivers.

This might have interesting implications for other products.

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