Blendle: A radical experiment with micropayments in journalism, 365 days later
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Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#2Have you guys considered a Spotify style subscription model? Say, where I as a reader would pay a fixed monthly fee but would then be able to read as many articles as I wanted from the various sources you guys support throughout the month? Of course, the fees would be split across the publishers proportional to the time or number of articles I read from each.
If you have, what were some of the pros and cons you saw in something like that?
Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#3This is something I've wanted for years. I wish I knew the price though. There is a tendency to overshoot on the price initially and the result is turning off most of the potential market.
Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#4I'm one of the 'didn't pay for newspapers before' and right now spend a couple of euro's a month on Blendle.
Articles cost between € 0,10, and € 0,50. If you buy so much articles from one paper / magazine that it is cheaper to get the whole edition, you get the whole edition. Refund work perfect. You don't like the article -> click -> money back. No questions asked.
Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#5Have you guys considered a Spotify style subscription model? Say, where I as a reader would pay a fixed monthly fee but would then be able to read as many articles as I wanted from the various sources you guys support throughout the month? Of course, the fees would be split across the publishers proportional to the time or number of articles I read from each. If you have, what were some of the pros and cons you saw i…
Founder of Blendle here. We have, but newspaper publishers don't like this idea. They're too afraid offering a monthly fee will result in a lot of cancelled subscriptions. And subscriptions are a big part of their revenue.
Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#6This is something I've wanted for years. I wish I knew the price though. There is a tendency to overshoot on the price initially and the result is turning off most of the potential market.
Articles cost between €0,10 and €0,30 for newspaper articles. Between €0,20 and €0,40 for magazine articles.
Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#7This is something I've wanted for years. I wish I knew the price though. There is a tendency to overshoot on the price initially and the result is turning off most of the potential market.
Articles cost between €0,10 and €0,30 for newspaper articles. Between €0,20 and €0,40 for magazine articles.
Not quite true. I paid €0,75 for a magazine article saturday.
Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#8Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#9Re: Blendle: A radical experiment with micropayments in journalism, 365 days later
#10Good to see this data point:
"We don’t sell a lot of news in Blendle. People apparently don’t want to spend money on something they can get everywhere for free now. People do spend money on background pieces. Great analysis. Opinion pieces. Long interviews. Stuff like that. In other words: people don’t want to spend money on the ‘what’, they want to spend money on the ‘why’..
Our users punish clickbait by refunding
..Gossip magazines, for example, get much higher refund percentages than average (some up to 50% of purchases), as some of them are basically clickbait in print. People will only pay for content they find worth their money ... As a publisher, you have to invest in incredible journalism to be able to sell them on a per-article basis. Luckily, a lot of incredible journalism is being produced every day."