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Scientists Are Racing to Build a Better Diet Soda

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Re: Scientists Are Racing to Build a Better Diet Soda

#4
post #2

Could try not making it sickly sweet. Might even boost sales.

The reason Diet Coke is so sweet is that it is an entirely different formula from Coca Cola Classic. It is more similar to the ill-fated New Coke, a product that was designed to be much sweeter because market research and focus groups determined that people tended to prefer sweeter colas (New Coke, of course, failed because it alienated Coke's market base, since people who preferred sweeter sodas would have already started drinking Pepsi and New Coke gave those individuals no reason to switch brand fealty.)

Re: Scientists Are Racing to Build a Better Diet Soda

#5
post #3

Is there any reason not to just use artificial sweeteners besides unfounded fears in the public? And would all this research money not be better spent on advertising and attempts to influence public perception?

>Is there any reason not to just use artificial sweeteners besides unfounded fears in the public?

artificial sweeteners stimulate appetite and promote weight gain http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2892765/pdf/yjbm...

Aspartame and depression: http://www.ncbi.nlm.nih.gov/pubmed/8373935

SURVEY OF ASPARTAME STUDIES: CORRELATION OF OUTCOME AND FUNDING SOURCES http://www.dorway.com/peerrev.html

>And would all this research money not be better spent on advertising and attempts to influence public perception?

I guess if you're selling artificial sweeteners...

Re: Scientists Are Racing to Build a Better Diet Soda

#6
This is probably a crazy idea: drink less soda.

When it comes to pop, I usually stick to cola - and when it's cola I'll never buy it unless it is made with real cane sugar. Boom, potential side effects of artificial sweeteners are gone, and the drink tastes way better. And just drink more water. Why is this so hard for people?

Re: Scientists Are Racing to Build a Better Diet Soda

#8
post #6

This is probably a crazy idea: drink less soda. When it comes to pop, I usually stick to cola - and when it's cola I'll never buy it unless it is made with real cane sugar. Boom, potential side effects of artificial sweeteners are gone, and the drink tastes way better. And just drink more water. Why is this so hard for people?

Soda companies are trying to get people comfortable with drinking more soda, not less.

Re: Scientists Are Racing to Build a Better Diet Soda

#9
post #6

This is probably a crazy idea: drink less soda. When it comes to pop, I usually stick to cola - and when it's cola I'll never buy it unless it is made with real cane sugar. Boom, potential side effects of artificial sweeteners are gone, and the drink tastes way better. And just drink more water. Why is this so hard for people?

its like telling alcoholics to drink less alcohol

Re: Scientists Are Racing to Build a Better Diet Soda

#10
post #6

This is probably a crazy idea: drink less soda. When it comes to pop, I usually stick to cola - and when it's cola I'll never buy it unless it is made with real cane sugar. Boom, potential side effects of artificial sweeteners are gone, and the drink tastes way better. And just drink more water. Why is this so hard for people?

Some thoughts on why drinking water isn't more common:

* No water cooler at the office

* Tap water tastes funny

* "Mocked" for drinking bottled water

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