Tinder to charge older users more for premium facilities
1–10 of 98 posts
Re: Tinder to charge older users more for premium facilities
#2Price discrimination only works if people can't easily identity that discrimination is in play. Otherwise, there will be backlash, which is what has been happening on Twitter this morning.
It's also worth nothing that price discrimination really doesn't work if it can easily be gamed. Many people create secondary Facebook profiles for Tinder; this implementation just ensures that there will be a lot more "27 year olds" on the service.
Re: Tinder to charge older users more for premium facilities
#3Alternative Headline: Tinder to open market for over 28 year olds to much more competition.
Re: Tinder to charge older users more for premium facilities
#4I really think this was the most boneheaded monetization plan I've seen in a while. This group is the flightiest, most experimental bunch of early adopters, and that kind of price tag is going to make them laugh out loud. It is ten times what I thought it was going to be.
Limiting interaction with the app (driving users to the next service, conveniently located at the icon next door) was strike one. This is strike two. Who's going to wait for strike three? Not people who want to meet someone new and are being told they can't use this app the way they have for the last six months, that's for sure!
Re: Tinder to charge older users more for premium facilities
#5I think this price discrimination will have some backlash. If they have gone with the pitch "discounts for younger users" it would be more easily accepted.
Re: Tinder to charge older users more for premium facilities
#6If nothing else, that's some pretty awful PR. Why not sell it as a "student discount" or similar? Nobody wants to hear about the cold business logic of setting prices.
Re: Tinder to charge older users more for premium facilities
#7Price discrimination only works if people can't easily identity that discrimination is in play. Otherwise, there will be backlash, which is what has been happening on Twitter this morning. It's also worth nothing that price discrimination really doesn't work if it can easily be gamed. Many people create secondary Facebook profiles for Tinder; this implementation just ensures that there will be a lot more "27 year old…
>this implementation just ensures that there will be a lot more "27 year olds" on the service.
which ultimately hurts the service as nobody will be able to know who is 27 and who is older than 27
Re: Tinder to charge older users more for premium facilities
#8Price discrimination only works if people can't easily identity that discrimination is in play. Otherwise, there will be backlash, which is what has been happening on Twitter this morning. It's also worth nothing that price discrimination really doesn't work if it can easily be gamed. Many people create secondary Facebook profiles for Tinder; this implementation just ensures that there will be a lot more "27 year old…
> this implementation just ensures that there will be a lot more "27 year olds" on the service. which ultimately hurts the service as nobody will be able to know who is 27 and who is older than 27
I predict that people will put their real age in their bios. Many older people already do this today.
Re: Tinder to charge older users more for premium facilities
#9I'm reasonably certain the UK's age discrimination legislation under the Equality Act 2010 could be used to take Tinder to court for this. Basically, it's illegal to charge people more simply because of how old they are.
http://www.equalityhumanrights.com/your-rights/equal-rights/...
Re: Tinder to charge older users more for premium facilities
#10Tinder is really messing this up hard. First this, and now I've run out of "likes" for 12 hours based on some new hard limit.
I've never had any real success using Tinder, and I've only continually engaged because it's a mindless way to pass the time (playing God with acceptance/rejection is fun).
Now, it's just yet another dating app that isn't worth paying for. Back to OKCupid, I guess.