Growth Hack: Find the DAU in Your Industry

#1

Post by manueslapera » Thu, Feb 12, 2015, 5:12 PM UTC

Growth Hack: Find the DAU in Your Industry
medium.com

Re: Growth Hack: Find the DAU in Your Industry

#2

Post by jules212 » Thu, Feb 12, 2015, 5:25 PM UTC

Really interesting.

Re: Growth Hack: Find the DAU in Your Industry

#3

Post by detaro » Thu, Feb 12, 2015, 5:42 PM UTC

DAU = daily user? That's funny, in German tech-slang DAU is short for a really dumb/ignorant user. (DAU = "dümmster anzunehmender User", as a word play on GAU = "größter anzunehmender Unfall" = "maximum credible accident")

Re: Growth Hack: Find the DAU in Your Industry

#4

Post by rahulcap » Thu, Feb 12, 2015, 6:40 PM UTC

detaro wrote: post #3

DAU = daily user? That's funny, in German tech-slang DAU is short for a really dumb/ignorant user. (DAU = "dümmster anzunehmender User", as a word play on GAU = "größter anzunehmender Unfall" = "maximum credible accident")

Yes - it is short for daily active user and often compared to WAU(weekly) and MAU(monthly) to get rough idea of engagement. The apps with the highest DAU are usually really silly games, though, so maybe you are on to something there...