Why Most Marketers Fail at Web Analytics

#1

Post by ynavot » Tue, Feb 03, 2015, 10:36 AM UTC

Why Most Marketers Fail at Web Analytics
dynamicyield.com

Re: Why Most Marketers Fail at Web Analytics

#2

Post by growthape » Tue, Feb 03, 2015, 11:29 AM UTC

What really marketers miss is the difference between raw data and meaningful data.

What is raw data?

Number of visits Unique Visitors Country

What's meaningful data?

Source/Medium Time spent on Intent of user Visitor journey etc.

Turning meaningful data to scale a marketing strategy is more important than anything.

For an example, if a specific blog is sending you massive traffic and the visitors are converting into subscribers and buyers.

Then you should look out for a way to add more of similar blogs to double and triple your conversions.

Re: Why Most Marketers Fail at Web Analytics

#3

Post by ynavot » Wed, Feb 04, 2015, 10:51 AM UTC

growthape wrote: post #2

What really marketers miss is the difference between raw data and meaningful data. What is raw data? Number of visits Unique Visitors Country What's meaningful data? Source/Medium Time spent on Intent of user Visitor journey etc. Turning meaningful data to scale a marketing strategy is more important than anything. For an example, if a specific blog is sending you massive traffic and the visitors are converting into…

Indeed. Good comment growthape!