Optimizely Statistics Engine

#1

Post by kylerush » Tue, Jan 20, 2015, 2:18 PM UTC

Optimizely Statistics Engine
optimizely.com

Re: Optimizely Statistics Engine

#2

Post by B-Scan » Tue, Jan 20, 2015, 3:14 PM UTC

For those who don't want to enter personal details, PDF is on this URL: http://pages.optimizely.com/rs/optimizely/images/practical_g...

Re: Optimizely Statistics Engine

#3

Post by will_lam » Tue, Jan 20, 2015, 3:17 PM UTC

Interesting that Optimizely is positioning themselves as the over arching discipline as "Statistics reinvented for the internet age". My guess is to parry against the onslaught of A/B testing and optimization platforms for web and mobile from all directions. Of course with their stable of PHD statisticians and data scientists, Optimizely is the answer.

Re: Optimizely Statistics Engine

#4

Post by mziel » Tue, Jan 20, 2015, 3:19 PM UTC

will_lam wrote: post #3

Interesting that Optimizely is positioning themselves as the over arching discipline as "Statistics reinvented for the internet age". My guess is to parry against the onslaught of A/B testing and optimization platforms for web and mobile from all directions. Of course with their stable of PHD statisticians and data scientists, Optimizely is the answer.

"Statistics reinvented for the internet age" looks like a cheap knock-off of the long known bayesian statistics.

Re: Optimizely Statistics Engine

#5

Post by goodmachine » Tue, Jan 20, 2015, 3:28 PM UTC

'are here'

Re: Optimizely Statistics Engine

#6

Post by mkirlin » Tue, Jan 20, 2015, 3:29 PM UTC

Subject-verb agreement for the internet age will have to wait for a while.

Re: Optimizely Statistics Engine

#7

Post by madcaptenor » Tue, Jan 20, 2015, 3:30 PM UTC

mkirlin wrote: post #6

Subject-verb agreement for the internet age will have to wait for a while.

Perhaps the word "statistics" is singular, like "mathematics".

Re: Optimizely Statistics Engine

#8

Post by darkxanthos » Tue, Jan 20, 2015, 3:34 PM UTC

mziel wrote: post #4

will_lam wrote: post #3

Interesting that Optimizely is positioning themselves as the over arching discipline as "Statistics reinvented for the internet age". My guess is to parry against the onslaught of A/B testing and optimization platforms for web and mobile from all directions. Of course with their stable of PHD statisticians and data scientists, Optimizely is the answer.

"Statistics reinvented for the internet age" looks like a cheap knock-off of the long known bayesian statistics.

It's actually sequential testing which is not necessarily Bayesian. Also, it's not a cheap knock off. Just another way of getting to an answer.

Re: Optimizely Statistics Engine

#9

Post by debacle » Tue, Jan 20, 2015, 3:36 PM UTC

This graph is a joke: https://d1qmdf3vop2l07.cloudfront.net/optimizely-marketer-as...

And any company trying to sell a statistical tool/package that would actually create a graph like that is selling snake oil. Your model only gets better, digitally, and never sees a regression? And you're using this for web analytics?

Re: Optimizely Statistics Engine

#10

Post by darkxanthos » Tue, Jan 20, 2015, 3:39 PM UTC

Every time they say "classic statistics" just insert "what we did before now" and see how frustrated you get with this announcement. The whole point of using them is that people don't need a statistician because the tool should make it easy to run solid tests. That of course hasn't been the case and they're finally admitting it.