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Facebook open-sources deep-learning modules

research.facebook.com

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Re: Facebook open-sources deep-learning modules

#3

Post by raverbashing »

UXDork wrote: post #2

Does anyone know what Facebook is using the AI for?

Basically everything in FB has one main goal: Ads

Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc

FB identify people from your Social Graph in Pictures, for example

Re: Facebook open-sources deep-learning modules

#4

Post by pkfrank »

raverbashing wrote: post #3
UXDork wrote: post #2

Does anyone know what Facebook is using the AI for?

Basically everything in FB has one main goal: Ads Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc FB identify people from your Social Graph in Pictures, for example

Also, identifying trends in users engaging in predatory behavior, etc.

Re: Facebook open-sources deep-learning modules

#5

Post by WillNotDownvote »

raverbashing wrote: post #3
UXDork wrote: post #2

Does anyone know what Facebook is using the AI for?

Basically everything in FB has one main goal: Ads Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc FB identify people from your Social Graph in Pictures, for example

"Basically everything in FB has one main goal: Ads"

Is this actually true, or a glib answer? Ads certainly don't feel like much of the FB experience, nowhere near the level of Google, or even Twitter. They're negligible, really.

Whereas shaping the feed and identifying people in pics, etc, is central to the FB experience.

Re: Facebook open-sources deep-learning modules

#6

Post by raverbashing »

WillNotDownvote wrote: post #5
raverbashing wrote: post #3

Earlier quoted context omitted.

Basically everything in FB has one main goal: Ads Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc FB identify people from your Social Graph in Pictures, for example

"Basically everything in FB has one main goal: Ads" Is this actually true, or a glib answer? Ads certainly don't feel like much of the FB experience, nowhere near the level of Google, or even Twitter. They're negligible, really. Whereas shaping the feed and identifying people in pics, etc, is central to the FB experience.

Not necessarily Ads in the traditional sense, but FB also sells content reach (Promoted Content) and targeting

Shaping the feed is certainly one part of it. But I guess that part of the success of FB is that they don't make it, as you said, not make the ads feel as much part of the experience.

Re: Facebook open-sources deep-learning modules

#7

Post by kylestlb »

WillNotDownvote wrote: post #5
raverbashing wrote: post #3

Earlier quoted context omitted.

Basically everything in FB has one main goal: Ads Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc FB identify people from your Social Graph in Pictures, for example

"Basically everything in FB has one main goal: Ads" Is this actually true, or a glib answer? Ads certainly don't feel like much of the FB experience, nowhere near the level of Google, or even Twitter. They're negligible, really. Whereas shaping the feed and identifying people in pics, etc, is central to the FB experience.

Someone with more context can answer this better but I would guess that selling behavioral data to ad agencies is a thing?

Re: Facebook open-sources deep-learning modules

#8

Post by samolang »

WillNotDownvote wrote: post #5
raverbashing wrote: post #3

Earlier quoted context omitted.

Basically everything in FB has one main goal: Ads Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc FB identify people from your Social Graph in Pictures, for example

"Basically everything in FB has one main goal: Ads" Is this actually true, or a glib answer? Ads certainly don't feel like much of the FB experience, nowhere near the level of Google, or even Twitter. They're negligible, really. Whereas shaping the feed and identifying people in pics, etc, is central to the FB experience.

Agreed. You can't show ads unless you have users. Optimizing advertisements is definitely second fiddle to optimizing the user experience.

Re: Facebook open-sources deep-learning modules

#9

Post by dragonwriter »

WillNotDownvote wrote: post #5
raverbashing wrote: post #3

Earlier quoted context omitted.

Basically everything in FB has one main goal: Ads Secondary goals might be: Spam detection and extracting info from the graph/pictures, etc FB identify people from your Social Graph in Pictures, for example

"Basically everything in FB has one main goal: Ads" Is this actually true, or a glib answer? Ads certainly don't feel like much of the FB experience, nowhere near the level of Google, or even Twitter. They're negligible, really. Whereas shaping the feed and identifying people in pics, etc, is central to the FB experience.

> Ads certainly don't feel like much of the FB experience, nowhere near the level of Google, or even Twitter.

Facebook creates an artificial distinction between labeled ads (which are, of course, obvious ads) and posts with paid reach (which are also ads, but presented as normal content), exactly for the purpose of maximizing the quantity of ads while minimizing the impression of content being dominated by ads.

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