How Pipedrive went from 0 to 10,000 paying customers in SaaS
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Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#2>Pipedrive could have grown to 10,000 paying customers without any marketing
and the next paragraph
>The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product.
Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan.
Marketing is the science of bringing a product to market, and later on, navigating the markets the company operates in. Advertising, sales, PR are only communication tools which fall in only 1P (promotion) out of the 5Ps.
The article continues to list marketing activities. In fact, it only lists marketing activities, while insisting they don't do any marketing.
Finding your LTCV is marketing (Price). Localizing is marketing (Place). Content, SEO, email are also marketing (Promotion). Finding platforms before others is also makreting.
All in all, I would advise the author of this article to read the wikipedia page (lol) about marketing before making attempts to speak on the subject.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#3>Pipedrive could have grown to 10,000 paying customers without any marketing and the next paragraph >The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan. Marketing is the science of bringing a product to market, and later on, navigating the mark…
[deleted]
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#4>Pipedrive could have grown to 10,000 paying customers without any marketing and the next paragraph >The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan. Marketing is the science of bringing a product to market, and later on, navigating the mark…
Hey, thank you for chiming in. I'm not sure how you got the impression that I insisted we "don't do any marketing." - sorry if I wasn't clear. What I aimed to say was that product was the main reason for getting to 10k, and marketing tactics and strategies I described each contributed further.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#5Having a per-user pricing model also helps :)
Sorry not trying to detract from the stat, but it's worth adding that bit of context. Per-user priced startups who create an awesome product are in a sweet spot when it comes to ramping up their paying customer metric. I admit I'm quite envious of SaaS startups like this, or like Slack that have nailed it on execution and can linearly scale their price according to the size of an organization.
Definitely something I tell new entrants to SaaS to bear in mind.
(I run a SaaS based on the more traditional "3 plan" model)
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#6>Pipedrive could have grown to 10,000 paying customers without any marketing and the next paragraph >The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan. Marketing is the science of bringing a product to market, and later on, navigating the mark…
The original post doesn't claim they didn't do marketing. In fact, the first sentence in the post is "Short answer: great product, some marketing and a bit of luck.".
The whole quote about "without any marketing is" is:
Pipedrive could have grown to 10,000 paying customers without any marketing: by describing it as "it's a piece of sales software" on an uncrawlable site without any design, without onboarding emails, without press mentions, without a single ad and blog post.
I took that as the author using hyperbole to critique how "enterprise" sales systems work by literally just existing.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#7>Pipedrive could have grown to 10,000 paying customers without any marketing and the next paragraph >The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan. Marketing is the science of bringing a product to market, and later on, navigating the mark…
Also, "... used by 20 or so companies" is marketing. Sometimes getting to 1 company can be challenging.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#8Having a per-user pricing model also helps :) Sorry not trying to detract from the stat, but it's worth adding that bit of context. Per-user priced startups who create an awesome product are in a sweet spot when it comes to ramping up their paying customer metric. I admit I'm quite envious of SaaS startups like this, or like Slack that have nailed it on execution and can linearly scale their price according to the si…
Good point. That said, in the first 3 years of Pipedrive it too had the good old "3 plan" model. There was no dramatic change in traction after flicking the switch.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#9[deleted]
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#10>great product, some marketing and a bit of luck
no shit Sherlock