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Flipkart, Amazon of India, has sales of $100M in one day

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Re: Flipkart, Amazon of India, has sales of $100M in one day

#2
Most of the offers were sold out within seconds of the sale start, the servers kept crashing intermittently, items mysteriously disappeared from the cart just before payment, prices shown on the product page were silently increased when added to the cart, and to top it all off people managed to get screenshots of prices being raised to near 200% before a discount was applied and the items were sold for higher than normal prices. Reports are now coming in that most people who managed to actually buy something at bargain prices had their orders cancelled by Flipkart.

#Flopkart was trending on twitter through the entire day. Flipkart called this sale the Big Billion Day, and somebody registered bigbillionday.com and redirected it to amazon.in. Also for most items that were on 'sale' on Flipkart, the non-sale prices on Amazon and Snapdeal were lower than Flipkart's 'discounted' prices. All in all, a terrible PR nightmare for Flipkart.

Some coverage in Indian media and blogs:

http://tech.firstpost.com/news-analysis/flopkart-twitter-moc...

http://firstbiz.firstpost.com/corporate/from-flopkart-to-100...

http://www.moneylife.in/article/from-flipkart-to-flopkart-in...

Re: Flipkart, Amazon of India, has sales of $100M in one day

#3
This article has a few details on why this week was important for e-commerce sites in India: http://qz.com/274278/the-real-reason-why-indias-shopping-web...

The incumbents from Silicon Valley may not have the Cultural understanding of the Indian market and the barriers to utilizing Large scale distributed technology platforms have never been lower.

I boldly (and somewhat foolishly) predict that as more and more Indians get online, get comfortable with spending online, there will be a huge wave of India focused sites that will become the next Billion dollar companies.

Re: Flipkart, Amazon of India, has sales of $100M in one day

#5
post #3

This article has a few details on why this week was important for e-commerce sites in India: http://qz.com/274278/the-real-reason-why-indias-shopping-web... The incumbents from Silicon Valley may not have the Cultural understanding of the Indian market and the barriers to utilizing Large scale distributed technology platforms have never been lower. I boldly (and somewhat foolishly) predict that as more and more India…

"The incumbents from Silicon Valley may not have the Cultural understanding of the Indian market and the barriers to utilizing Large scale distributed technology platforms have never been lower."

What do you think are the barriers to utilizing large scale distributed technology platforms? I personally don't think this is a cultural thing.

Re: Flipkart, Amazon of India, has sales of $100M in one day

#6
post #3

This article has a few details on why this week was important for e-commerce sites in India: http://qz.com/274278/the-real-reason-why-indias-shopping-web... The incumbents from Silicon Valley may not have the Cultural understanding of the Indian market and the barriers to utilizing Large scale distributed technology platforms have never been lower. I boldly (and somewhat foolishly) predict that as more and more India…

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Re: Flipkart, Amazon of India, has sales of $100M in one day

#9
post #2

Most of the offers were sold out within seconds of the sale start, the servers kept crashing intermittently, items mysteriously disappeared from the cart just before payment, prices shown on the product page were silently increased when added to the cart, and to top it all off people managed to get screenshots of prices being raised to near 200% before a discount was applied and the items were sold for higher than no…

I am sure they weren't deliberately tricking the customers, instead it is their incompetence and immaturity showing up. They couldn't handle the commotion and steps taken to handle the load backfired (A completely made up example can be that they started the crashed servers but in panic forgot to apply the discount configuration). Disclosure: I worked at Flipkart. I felt that employees are immature.

Re: Flipkart, Amazon of India, has sales of $100M in one day

#10
As we more westernised in our outlook, bigbillionday is something similar to "Black Friday" and deep discount on single day ....might do more for overall internet penetration....currently only 25% of Indians have access to Internet, which stands at 243 million , if this crosses to 340 million, That's a huge market growth of Internet users ...this will in the long term benefit everybody.....perhaps remove poverty of more than 500 million Indians.
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