Winning A/B results were not translating into improved user acquisition
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Re: Winning A/B results were not translating into improved user acquisition
#2>We decided to test two identical versions of our homepage against each other... we saw that the new variation, which was identical to the first, saw an 18.1% improvement. Even more troubling was that there was a “100%” probability of this result being accurate.
Wow. Cool explanation of one-tailed, two tailed tests. Somehow I have never run across that. Here's a link with more detail (I think it's the one intended in the article, but a different one was used): http://www.ats.ucla.edu/stat/mult_pkg/faq/general/tail_tests...
Re: Winning A/B results were not translating into improved user acquisition
#3wow, those guys are just ...
Re: Winning A/B results were not translating into improved user acquisition
#4Note on SumAll
All users who use SumAll should be wary of their service. We tried them out and we then found out that they used our social media accounts to spam our followers and users with their advertising. We contacted them asking for answers and we never heard from them. Our suggestion: Avoid SumAll.
Re: Winning A/B results were not translating into improved user acquisition
#5Note on SumAll All users who use SumAll should be wary of their service. We tried them out and we then found out that they used our social media accounts to spam our followers and users with their advertising. We contacted them asking for answers and we never heard from them. Our suggestion: Avoid SumAll.
That sounds really unprofessional.
Re: Winning A/B results were not translating into improved user acquisition
#6Note on SumAll All users who use SumAll should be wary of their service. We tried them out and we then found out that they used our social media accounts to spam our followers and users with their advertising. We contacted them asking for answers and we never heard from them. Our suggestion: Avoid SumAll.
Hey Antr, Jacob from SumAll here. Sorry to hear you had a bad experience with us. The tweets you're talking about that "spam" your accounts were most likely the performance tweets that you are free to toggle on and off. Here's how you can do that: https://support.sumall.com/customer/portal/articles/1378662-...
Best, Jacob
Re: Winning A/B results were not translating into improved user acquisition
#7This article comes off as a bit boastful and somewhat of an advertisement for the company...
"What threw a wrench into the works was that SumAll isn’t your typical company. We’re a group of incredibly technical people, with many data analysts and statisticians on staff. We have to be, as our company specializes in aggregating and analyzing business data. Flashy, impressive numbers aren’t enough to convince us that the lifts we were seeing were real unless we examined them under the cold, hard light of our key business metrics."
I was expecting some admission of how their business is actually different/unusual, not just "incredibly technical". Secondly, I was expecting to hear that these "technical" people monkeyed with the A/B testing (or simply over-thought it) which got them in to trouble .. but no, just a statement about how "flashy" numbers don't appeal to them.
I think the article would be much better without some of that background.
Re: Winning A/B results were not translating into improved user acquisition
#8I was looking for a much more personal article from the headline.
Re: Winning A/B results were not translating into improved user acquisition
#9Note on SumAll All users who use SumAll should be wary of their service. We tried them out and we then found out that they used our social media accounts to spam our followers and users with their advertising. We contacted them asking for answers and we never heard from them. Our suggestion: Avoid SumAll.
Hey Antr, Jacob from SumAll here. Sorry to hear you had a bad experience with us. The tweets you're talking about that "spam" your accounts were most likely the performance tweets that you are free to toggle on and off. Here's how you can do that: https://support.sumall.com/customer/portal/articles/1378662-... Best, Jacob
I don't think he's complaining just because of the tweets.
Re: Winning A/B results were not translating into improved user acquisition
#10this is all fine and good, but if you're goal is to see what works best between X new versions of a page and you are rigorous in creating variants, Optimizely is a great tool for figuring out the best converting variant.