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Google's web video ambitions bump into hard reality

cnet.com

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Re: Google's web video ambitions bump into hard reality

#4
post #3

The idea of producing new codecs every 18 months seems to fly in the face of the idea of getting broad hardware support.

Not if the new versions preserve compatibility. But it's true that the technology with the longer view, with fewer major changes, might prevail on that basis alone.

Re: Google's web video ambitions bump into hard reality

#5
There is an odd contrast between this article and the announcement in January of broad support for VP9 from hardware manufacturers:

As Google announced today, however, virtually all major hardware vendors will soon support VP9 natively in their products and allow Google’s YouTube to stream HD content up to 4K directly to computers, TVs and mobile devices.

These new hardware partners include ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba.[1]

I wonder if the VP9 situation changed for the worse since January, or if the article is simply misleading. It's hard to tell as the quotes in the article are mostly anectodal.

[1] http://techcrunch.com/2014/01/02/googles-vp9-video-codec-get...

Re: Google's web video ambitions bump into hard reality

#8
post #2

It seems odd that Google would expend effort to make web video patent-free while at the same time pushing for closed-source DRM in HTML5.

Patent-free video is good for the web, and makes it more likely to get broad support. So good for Google.

DRM in HTML5 means that you don't need Flash/Silverlight to play Netflix, etc. Which means that you can support video more easily. So good for Google.

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