Airtame – Chromecast killer?

It would be difficult to kill a shipping $35 device with a not-yet-shipping $120 device. I get that 'Airtame' is, in theory, more flexible, but is it 4x more flexible? even 2x? I'd consider something like it for $50 in order to be able to stream what ever I want to the monitor but that is coming with Wifi-HDMI so I may get that for 'free' in future monitors/TVs. All in all, a challenging place to start from.