What it's like to be listed on Product Hunt, twice
peteroome.com
What it's like to be listed on Product Hunt, twice
1–10 of 18 posts
Re: What it's like to be listed on Product Hunt, twice
#2I'd not even heard of product hunt, is it a UK only thing?
Re: What it's like to be listed on Product Hunt, twice
#3I'd not even heard of product hunt, is it a UK only thing?
No, not at all. They're US based and are in the current YCombinator batch. http://techcrunch.com/2014/07/17/product-hunt-the-popular-te...
Re: What it's like to be listed on Product Hunt, twice
#4Thanks for the information. I've been interested in going to the site with LinkPlug > http://www.linkplugapp.com
Re: What it's like to be listed on Product Hunt, twice
#5Page hit count is a vanity metric.
We were featured on PH and while it does indeed drive a lot of traffic, the quality of it is about the same as from StumbleUpon's paid discovery, i.e. near zero. They come, they see, they bounce. No conversion at all.
Re: What it's like to be listed on Product Hunt, twice
#6Page hit count is a vanity metric. We were featured on PH and while it does indeed drive a lot of traffic, the quality of it is about the same as from StumbleUpon's paid discovery, i.e. near zero. They come, they see, they bounce. No conversion at all .
Agreed re: page views.
As Peter pointed out, it really depends on the product. Founders have reported as little as 0.5% conversion to as high as 40% conversion from page view to purchase via PH.
Re: What it's like to be listed on Product Hunt, twice
#7Thanks for the information. I've been interested in going to the site with LinkPlug > http://www.linkplugapp.com
Looks similar to http://snip.ly/.
Re: What it's like to be listed on Product Hunt, twice
#8Page hit count is a vanity metric. We were featured on PH and while it does indeed drive a lot of traffic, the quality of it is about the same as from StumbleUpon's paid discovery, i.e. near zero. They come, they see, they bounce. No conversion at all .
True re: page hits. That said, I think Peter does a good job qualifying the traffic he got, and pointing out the caveats: that it can fade over time (and he's not afraid to post his "shark fin" graphs); that it shouldn't be interpreted as a false positive; that PH's userbase might be very different from your target market.
And even if you do think PH is your target market, you can learn something useful from a shark fin. You're getting feedback from an abnormally insightful group of people, which is both good and bad. Bad, because the feedback isn't necessarily market-generalizable. Good, because the depth you'll get is better than what you'd get from a test group plucked at random from the general population.
In any event, getting featured on PH shouldn't be the beginning and end of one's marketing plan. And Peter is pretty careful to point that out.
I'd imagine that conversion looks better for products whose intended target falls more in line with the PH crowd. (See Ryan's comment re: 40%. My guess is that products on that end of the spectrum were right in the wheelhouse for this community.) So the operative lesson here is to understand the PH userbase, and to put that userbase into context within one's broader marketing strategy.
Re: What it's like to be listed on Product Hunt, twice
#9Page hit count is a vanity metric. We were featured on PH and while it does indeed drive a lot of traffic, the quality of it is about the same as from StumbleUpon's paid discovery, i.e. near zero. They come, they see, they bounce. No conversion at all .
Totally agreed.
I don't know why I didn't make more of the conversion rate. I might have to edit the post and add some slightly more insightful data to this.
Re: What it's like to be listed on Product Hunt, twice
#10At this point in time Product Hunt is only really known to a very small community of people