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Ask HN: How Much Equity For An Idea?

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Ask HN: How Much Equity For An Idea?

#1
I have a friend who is an idea machine. He is seriously talented at coming up with tech ideas that are original. However, that is all he brings to the table. No funding, no coding, no project management. Just the idea and wireframes.

He wants me to run with the idea but he wants (and deserves) something for the idea. Has anyone been in this situation before and how did you solve it: a small amount of equity? cash outright? He mentioned 5% equity. That sounds reasonable but I thought I'd ask here.

Re: Ask HN: How Much Equity For An Idea?

#2
5% actually sounds about right to me, just based on gut.

If he continues to be involved, even in just an advisory capacity, I would think about issuing him more shares over time -- you might argue that at that point he's starting to provide product management assistance, or call him an advisor.

Re: Ask HN: How Much Equity For An Idea?

#3
Virtually no "ideas" are worth more than the price of the dinner you discuss them over. Wireframes strike me as much closer to professional services, which have market rates. If they're napkin levels of quality/fidelity then the market rate approaches the price of the napkin.

Re: Ask HN: How Much Equity For An Idea?

#5
Most people know that ideas are dime a dozen, even good ones, hence they hold little intrinsic value.

With that said, you are considering investing in the idea, so that means you think there is some value in it, at least to you.

Offer/give what you think is fair. If it makes you feel more comfortable, maybe do 5% up to a preset maximum?

Re: Ask HN: How Much Equity For An Idea?

#6
Conceivably, you could take your friends idea-- do some customer discovery and the idea morphs into something altogether very different. Where's your friend then? Do what you can to keep him as a bud. But a business partnership with equity requires a different level of commitment.

Re: Ask HN: How Much Equity For An Idea?

#7
My friend and I recently encountered a similar situation -- we decided to put out a mobile game together, and we have a third friend that we knew was interested in joining the project. He could have given us lots of ideas, but little or no productivity.

My test for deciding if you want to bring an 'idea man' along is this:

Imagine that you and your friend -- the idea man -- work together at a nice day job. You both make a good salary. One day, your boss tells you that he wants to fire your friend (who wouldn't take a pay cut) unless you're willing to take a pay cut. Your have two choices: (1) take the pay cut, or (2) your friend gets fired. How big does that pay cut have to be before you let your friend get fired?

For me, it's less than $1,000/yr. I love my friends dearly, but I'm not going to pay a buddy just to hang out at work and keep me entertained.

Unless your friend's idea is going to make you wealthy enough that you no longer have to work, then you probably don't want to give him 5% of your company just to be your friend.

Re: Ask HN: How Much Equity For An Idea?

#8
As someone who has always heard, "Ideas are worthless without execution" and who was recently told, "Just because you have an App in the iTunes Store doesn't mean that you're not still at the idea stage" I'm going to say his idea isn't worth anything.

If I'm going to give 5% of my company to someone, it will be to my very first Dev who built V1.0 for very little money to build out his portfolio and because he liked the "idea". Without him I would never have had the opportunity that I do today.

Re: Ask HN: How Much Equity For An Idea?

#9
0%

The original idea will inevitably morph into a completely different thing.

Edit:

If you must give something ( because it strikes your fancy) , then ensure they are non-voting shares and that he cannot prevent any ( and I mean any) amendments to the by-laws, shareholders agreement or the articles of incorporation. ( to the full extent of your laws)

Re: Ask HN: How Much Equity For An Idea?

#10
post #8

As someone who has always heard, "Ideas are worthless without execution" and who was recently told, "Just because you have an App in the iTunes Store doesn't mean that you're not still at the idea stage" I'm going to say his idea isn't worth anything. If I'm going to give 5% of my company to someone, it will be to my very first Dev who built V1.0 for very little money to build out his portfolio and because he liked t…

Serious question to you - if the idea is 0% and the v1.0 is 5%, what's the other 95%?
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