What is this site? http://white.ly/

In all likelihood, some manner of viral marketing.

A whois lookup says that this is registered to a Claire Whitley. I sent her an email asking what the deal was.

EDIT: Upon further investigation, this thing is filled with rickrolls

I didn't have an account before this post, but your whois search compelled me to create one. Before seeing your comment I as well did a who is search. I then googled the address and found another whois listing from the same address, also referencing other domains. http://whois.domaintools.com/zz.cx Curious that the name of the registrant is different.

EDIT: The website for the domain zz.cx has a reference to claire. it's a very strange site. http://zz.cx

I also feel that this profile(http://search.cpan.org/~nicolaw/) is linked to the registrant of zz.cx, registered from the same address as white.ly.

http://www.psmon.com/ this one is the same one i guess and the email address of p1x3L5H4gg@hotmail.com on http://bb-105-33-186-93.fallbr.tfb.net/Logitech%20Webcam/ind...

Both https://white.ly and https://zz.cx redirect redirect to http://liz.tm/ginger/index.html. The certificate is self-signed by ginger@liz.tm of the organization TFB Technology Ltd (CN=ginger.liz.tm)

A whois of liz.tm reveals similar information to before: Owner : Nicola Worthington

More interesting is that all three domains (white.ly zz.cx liz.tm) host an Icecast media streamer on port 8000.

Also found this: http://www.tfbtechnology.ltd.uk/